• The UX writer is responsible for all the text the user encounters when navigating their way around a product. Be it a website, a mobile app or a piece of software, copy is crucial in guiding the user and helping them complete their desired actions.
• The celebratory message that pops up when you reach 10,000 steps on your Fitbit? That’s been written by a UX writer. The error message that greets you when you enter the wrong pin for your mobile banking app? Also the work of a UX writer.
• Everything from the smallest CTA button to the most glaring error message has an impact on user experience. It’s the UX writer’s job to craft copy that is not only compelling and concise, but also user-friendly, appropriate within the given context, and on-brand.

Responsibility Summary

• Design words in the app based on the correct tone of voice and product theme.
• Maintain consistency in product copy (both English and Indonesian).
• Collaborate intensively with product managers, product designers, and illustrators in giving seamless user experience.
• Involve in user interviews with UX researchers to ensure a clear, customer-centric copy.
• Simplify complex business briefs from stakeholders into engaging words in the app.
• Ensure that all the product copy are aligned with our brand and marketing materials.

• At least 3 years of experience in copywriting (preferably from tech company).
• Fluent in both Indonesian and English (both in writing and speaking).
• An excellent listener and shows empathy for various kinds of users.
• Attention to detail while also keeping up with the dynamic environment.
• Self-driven and able to manage multiple tasks at the same time.
• Knows how to probe the right questions whenever lacking context.