Hinge Inquirer Publications, Inc.
Hinge Inquirer Publications, Inc.

Campaign and Performance Marketing Specialist  

Hinge Inquirer Publications, Inc.

  • Makati, Philippines
    3/F Media Resource Plaza, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
    Philippines
    TELECOMMUTE
  • ₱20,000.00 - ₱30,000.00 / month
    PHP
    20000
    30000
    20000
    MONTH
  • Full timeFULL_TIME

Expired 4 years ago

2020-06-03T16:00:00+00:00
Job closed.

Job Description

MAIN ROLE:

The Campaign and Performance Marketing Specialist is responsible for the implementation of client content campaigns and managing the performance to achieve key objectives.

SCOPE OF IMPACT / DEGREE OF INDEPENDENCE:

Supervises the activities of a team of coordinators and liaises with Hinge Inquirer brand leads.

This role supports the marketing of existing and new solutions by working closely with the Revenue and Marketing teams to leverage brands in our overall marketing strategy effectively.

FUNCTIONAL AREAS OF RESPONSIBILITY:

  • Campaign execution and performance marketing
  • Analytics
  • Client success

DUTIES AND RESPONSIBILITIES:

  • Coordinate with the Revenue team to plan, develop, and implement digital strategies across client campaigns including content distribution and retargeting across verticals
  • Allocate and manage budgets
  • Drive the implementation of branded content (article, video, etc) from every stage to meet objectives, and to to ensure budget utilization is on track to achieve KPIs
  • Work with the Revenue team to deliver on client success objectives and prepare post-campaign reports including written analysis of campaign performance and strategic recommendations for action and improvement
  • Work with the Editorial/Content teams to guide A/B creative and spend-scaling tests on campaigns online and offline for campaign optimization
  • Troubleshooting campaign issues such as ad visibility, tracking and coding integration, etc.
  • Manage ad placements, target relevant interests and topics, and provide periodic review of campaign audiences
  • Remain updated on new technologies and trends in performance marketing and recommend and test new channels as needed

Marketing

  • A strong understanding of each brand is required. The role requires collaborating across departments to achieve campaign/initiative's goals to deliver awareness, brand impressions, and engagement (whether online or offline) while keeping true to each brand’s promise.
  • Manage and assess campaign and brand performance to proactively suggest action plans where opportunities exist.

Analytics

  • Estimation and allocation of budgets
  • Design and implement marketing and other activity tracking standards (UTM, pixel, int_, etc.) to ensure all programmes of activity are accurately tracked and able to be reported on.
  • Ongoing review data from Facebook Ads Manager, Google Analytics, and managing data from other relevant tools/platforms
  • Leverage audience insights to better segment, target, and reach potential audiences and customers at cost-effective rates.

Client Success

  • Work with clients to ensure they are satisfied with the services they receive and develop customer relationships that promote retention and loyalty.

Perform other duties that may be assigned from time to time.

Minimum Qualifications

  • Degree in Advertising, Marketing, Communication or any related field
  • Strong understanding of digital marketing channels and direct marketing solutions.
  • Firm grasp of emerging digital tools
  • Thorough understanding of digital touch points
  • Experience / comfort working with pre-defined processes.
  • Understanding how data drives outcomes and comfort with interpreting campaign results.
  • Excellent interpersonal and communication skills
  • Understanding of how people respond to written and visual communications
  • Planning, scoping and briefing campaigns
  • Copywriting, reading and proofing marketing material
  • Delivering campaigns that create commercial results
  • Problem solving
  • Making things happen and taking direction
  • Thinking laterally and highly analytical (comfortable with understanding of data)
  • Time management and meeting deadlines.
  • A passion for excellence and a commitment to high standards.
  • Initiative, judgement and ability to creatively solve problems.
  • Detail conscious.
  • A self-starter with the ability to accept responsibility and self-manage.
  • Ability to work under pressure with an achievement focus.
  • Enthusiasm, a thirst for learning and self-development

Perks and Benefits

  • Work from HomeWork from Home
  • Retirement Benefit PlansRetirement Benefit Plans
  • Free Lunch or SnacksFree Lunch or Snacks
  • Life InsuranceLife Insurance
  • Medical / Health InsuranceMedical / Health Insurance
  • Mobile Phone DiscountMobile Phone Discount
  • Paid Sick LeavePaid Sick Leave
  • Employee DiscountsEmployee Discounts
  • Performance BonusPerformance Bonus
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Transportation AllowancesTransportation Allowances
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Required Skills

  • Google Analytics
  • Presentation Skills
  • Project Management
  • Brand Management
  • Digital Marketing
  • Marketing Communications
  • Content Marketing

Preferred Courses

  • Advertising & Public Relations
  • Advertising Management

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
4/F Media Resource Plaza
Vacancy
1 opening
Website
http://www.hip.ph/

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About Hinge Inquirer Publications, Inc.

Hinge Inquirer Publications, Inc. (HIP) is the multimedia content complement of the Inquirer Group of Companies (IGC). Known as the bold first-mover in the freezine space, we have seamlessly transformed our core tactile platform through integrated marketing solutions across what are digital, experiential, social and mobile platforms. Our freeziness carries the Hinge Inquirer style of storytelling, with content and visual aesthetics that captivate niche communities. We entertain audiences, share information, and tell stories to high value market segments and thriving population subsets with popular lifestyle interests. For campaigns that require undiluted brand experience, Hinge Inquirer has an active Custom Publishing Division that takes care of the entire process from ideation, production, promotion, to distribution. VISION HIP + Communities = Connections. We are the preferred name in targeted media 360 MISSION We create engaging and inspiring content and services for you, COMMUNITIES! VALUES •Teamwork We shall recognize and respect each other’s ideas and opinions. We shall act in the best interest of the team – because Together Everyone Achieves More •Innovation To embed in our psyche that there is always a better way of doing things. •Integrity We shall strongly uphold ethical and professional standards without compromising our values. •Passion We become excellent — both in heart and mind in everything we do. •Sustainable Living We shall be advocates of environmentally friendly print products and seek ways to be active in the community by participating in CSR programs.

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