Junior Digital Associate
Hinge Inquirer Publications, Inc.
- Makati, Philippines3/F Media Resource Plaza, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- ₱18,000.00 - ₱20,000.00 / monthPHP180002000018000MONTH
- Full timeFULL_TIME
Job closed.
Job Description
MAIN ROLE:
The Jr Digital Associate is responsible for mining data and using analytics to drive engagement and conversion.
In this role you will be tasked with reviewing data and content trends from various sources, and sharing such with the Hinge Inquirer editorial team to drive content creation.
FUNCTIONAL AREAS OF RESPONSIBILITY:
Research, data gathering, analytics, and trend reporting
DUTIES AND RESPONSIBILITIES:
- Own the execution of Hinge’s data strategies particularly to:
- Review our data to gain a deep understanding of our audience across brands
- Actively sift through our data from Google Analytics, Search Console, and social media tools to verify that current strategies are gaining traction with the target audience
- Design, conduct and deliver social media reports; dive deep into the data to uncover drivers of social buzz, then translate the data into a compelling story
- Accountable for deciphering what is important, meaningful data, and then communicating the concise story in a way that allows the content team to make decisions based off the reports
- Run content audits to check for execution gaps
Analytics
- Prepare periodic (daily, weekly, monthly, quarterly and yearly) report by fetching the data from Google Analytics and sharing the report to concerned people
- Conduct extensive audit of content performance, tagging and analytics set up, existing tracking capabilities and all other relevant aspects of web analytics
- Work closely with key stakeholders from Editorial, Marketing, and Digital teams to develop understanding of key customer journeys and product elements (including all required ‘Events’, ‘Goals’, etc.)
- Based on requirements of teams across the company, develop collection of automated and easy-to-use reports on content performance (most likely utilizing Google Data Studio)
- Where needed provide training, advice and documentation on how best to access and understand web analytics, SEO, and social media data
Social Listening
- Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports
- Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
- Implement social analysis for campaigns/events and present insights back to inform content decisions and advise on actions to take from optimizations standpoint
Content Strategy
- Checking the trends in the periodic reports shared, analyze the data, and give actionable insights based on analysis
Perform other duties that may be assigned from time to time.
Minimum Qualifications
- Graduate of Journalism or Mass Communication, Marketing or equivalent
- Knowledgeable of digital analytics, social media, and/or market research experience
- Strong analytical and reporting skills, with a focus on using data to tell a story
- Strong problem-solving and critical thinking skills
- Excellent interpersonal and collaborative skills
- Excellent communication skills (written and verbal)
- Experience with social listening tools or web analytics software a plus
- Experience with data visualization tools a plus
- Highly detail-oriented
- Strong writing and editing skills
- Analytical and data driven. In other words, you’re good with numbers.
- Able learn new technology and applications quickly
- A highly motivated self-starter that can take initiative
- Value continued learning. Have a thirst to build your skillset.
- Ability to learn and understand technical subjects and understand their relevance to the campaign performance.
- Positive, can-do attitude
- Persistent and willing to tackle complex problems
- Always reliable and punctual
- Fun to be around. You add positive energy to the room.
- Proficiency with Google G Suite applications (formerly Google Apps for Work)
Perks and Benefits
- Work from Home
- Retirement Benefit Plans
- Free Lunch or Snacks
- Life Insurance
- Medical / Health Insurance
- Mobile Phone Discount
- Paid Sick Leave
- Paid Vacation Leave
- Performance Bonus
- Paid Bereavement/Family Leave
- Paid Holidays
- Flexitime
- Transportation Allowances
- Maternity & Paternity Leave
Required Skills
- Google Analytics
- Analyzing Data
- Brand Management
- Advertising
- Market Research
- Content Marketing
Preferred Courses
- Advertising & Public Relations
- Advertising Management
- Agribusiness Economics
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 4/F Media Resource Plaza
- Vacancy
- 1 opening
- Website
- http://www.hip.ph/
About Hinge Inquirer Publications, Inc.
Hinge Inquirer Publications, Inc. (HIP) is the multimedia content complement of the Inquirer Group of Companies (IGC). Known as the bold first-mover in the freezine space, we have seamlessly transformed our core tactile platform through integrated marketing solutions across what are digital, experiential, social and mobile platforms.
Our freeziness carries the Hinge Inquirer style of storytelling, with content and visual aesthetics that captivate niche communities. We entertain audiences, share information, and tell stories to high value market segments and thriving population subsets with popular lifestyle interests.
For campaigns that require undiluted brand experience, Hinge Inquirer has an active Custom Publishing Division that takes care of the entire process from ideation, production, promotion, to distribution.
VISION
HIP + Communities = Connections. We are the preferred name in targeted media 360
MISSION
We create engaging and inspiring content and services for you, COMMUNITIES!
VALUES
•Teamwork
We shall recognize and respect each other’s ideas and opinions. We shall act in the best interest of the team – because Together Everyone Achieves More
•Innovation
To embed in our psyche that there is always a better way of doing things.
•Integrity
We shall strongly uphold ethical and professional standards without compromising our values.
•Passion
We become excellent — both in heart and mind in everything we do.
•Sustainable Living
We shall be advocates of environmentally friendly print products and seek ways to be active in the community by participating in CSR programs.