Market Research Analyst
Grab
- Makati, Philippines12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2016-12-03T16:00:00+00:00Job closed.
Job Description
- Be responsible for driving acute understanding of our consumers (the passengers) as well as the drivers across all the countries that we operate in.
- Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the performance marketing and data teams
- Make quarterly recommendations to heads of marketing on long-term and quarterly marketing strategy planning
- Drive planning sessions across regional and country marketing teams
- Initiate and scale innovative qualitative and analytical research techniques focusing on segmentation, attitude and usage studies, pricing, brand tracking, and marketing effectiveness
- Manage research agency vendors in all countries and be responsible for keeping the company’s marketing research budget in check
- Partner with key country teams to drive insight for business areas with larger challenges, helping them find the keys to their growth
- Design questionnaires and discussion guides, interpret data, write reports and communicate actionable recommendations across all levels of the organisation
Minimum Qualifications
- 4-5 years experience in a consumer research, consulting, marketing strategy or related role, preferably in a fast-paced technology company or a market research supplier
- Experience conducting market research across South-East Asia is a major plus
- Advanced knowledge of the market research field and techniques
- Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
- Strong consultative and project management skills
- Proven data gathering and analytical skills - experience analyzing secondary data sources from companies like NPD, Nielsen, App Annie and comScore.
- Exceptional written and oral communication skills
- An entrepreneurial mind-set who is committed and fearless at making things happen;
- Willingness to travel within the SEA region
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, Philippines
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About Grab
Grab is Southeast Asia's leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia.
Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.