Grab
Grab

CRM Marketing Manager  

Grab

  • Makati, Philippines
    ​12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2019-11-25T01:16:18.764129+00:00
Job closed.

Job Description

Get to know our Team:


The CRM marketing team in Grab is responsible to accelerate customer base growth across Southeast Asia in multiple business verticals through customer insights, analytics and lifecycle marketing initiatives, leveraging automation and operational excellence.

Get to know the Role:

We are looking for a rock star CRM Marketing individual to join our country CRM team to boost business growth through analytics driven lifecycle management approaches. Simply put, the objectives are to work with the country and regional teams to drive:

  • Incremental business revenue via improvements in targeting
  • Improvements in opex via operational efficiency and scalability of tools
  • Customer database growth and execution of quarterly CRM plans

These objectives are expected to be achieved by actively engaging with the local teams to ensure they have the right strategy, standardized programs, engaging regional & local business stakeholders to ensure smooth rollout & maximum utilization, as well as setting up a robust, low maintenance and sustainable customer lifecycle management approach.

The day-to-day activities:

  • Assess opportunity in market & determine key impact drivers for lifecycle marketing
  • Help prioritize initiatives for quarterly planning and resource scheduling
  • Develop and review / modify campaign creatives for localization
  • Determine best offers & incentives for campaigns, working with local team for incentive approval
  • Continuously review in-market campaign performance and collaborate with regional team on optimization plans
  • Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs
  • Infuse local market knowledge into campaign performance insights and optimization roadmap
  • Timely input into operating cadence and effective engagement with regional peers, agencies
  • Ensure quality of offers and incentives to drive campaign results

Minimum Qualifications

The must haves:

  • 4-5 years of CRM marketing/CLM experience preferably in online e-commerce, telecommunications, airlines or other relevant service industry
  • Hands on experience in campaign management tools, lifecycle design, experimentation techniques
  • In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management
  • Experience in creating creative, technical campaign briefs and project management
  • Familiarity with personalized campaign communication channels, offer design tools
  • SQL knowledge a plus
  • Ability to understand complex concepts and work across multiple functions, teams
  • Persistence, enthusiastic to learn new skills and have a can-do attitude
  • Detail oriented, organized, self-starter and a great communicator

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
​12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue
Industry
Transportation
Vacancy
1 opening
Website
https://www.grab.com/ph/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About Grab

Grab is Southeast Asia's leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.

People also applied to

  1. Home

Other Recommended Jobs

Apply jobs in

Job Categories:

Related to your search: