Manager, Brand Marketing | Philippines

Grab

  • Makati, Philippines
    ​12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
  • Full time
Posted a month ago and deadline of application is on 16 Apr
Recruiter was hiring 4 hours ago

Manager, Brand Marketing | Philippines

Grab

Job Description

Get to know our Team:

  • We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.
  • We’re guardians of the Grab positioning and voice and are also responsible for campaigns/initiatives that build a consistent yet locally relevant brand.

Get to know the Role:


Brand marketing is responsible for growing consumer and driver love for the Grab brand. They are responsible for increasing brand awareness, consideration, preference/loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs. They turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.

This marketing leader should have the ability to drive long-term strategy, planning, creative flair, and internal creative leadership to corral the company behind a strong brand vision that spreads through the entire company.

The day-to-day activities:

  • Responsible for growing consumer and driver love for the Grab brand.
  • Responsible for increasing brand awareness, consideration, preference/ loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
  • Turn Grab’s vision, mission, and principles into a brand that consumers and passengers understand and form an emotional attachment with.
  • Create and define Grab’s brand strategy, including positioning, brand architecture and value proposition;
  • Responsible for driving brand awareness, consideration, preference, and loyalty through a whole host of brand marketing initiatives;
  • Develop Grab’s brand voice, ensuring consistency across all collaterals and touch points;
  • Write immaculate creative briefs, bringing them to life for the creative teams
  • Manage creative agencies and brief in-house creative teams to deliver the most insightful and creative work possible
  • Drive forward the company’s brand strategy and campaigns, working with and mentoring country marketing teams on how to deliver the brand in their respective markets;
  • Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for

Minimum Qualifications

  • Bachelor’s degree
  • Expert knowledge of brand marketing, marketing strategy, and planning
  • Should have been in a leadership/team management role for 3-4 years
  • 6-8 years marketing experience using the broad marketing mix
  • Have at least 5 years of strategic planning experience
  • Have at least 5 years creative agency experience

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Office Address
​12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, Philippines
Industry
Transportation
Vacancy
1 opening
Website
https://www.grab.com/ph/

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About Grab

Grab is Southeast Asia's leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia. Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.
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