Job Description
Get to know the Role:
The Assistant Manager of Partnerships will oversee the planning, strategizing and execution of co-branding campaigns with partners, both local and regional, across all of Grab’s business.
The day-to-day activities:
- Build strategic brand partnership strategies that leave a memorable impression and impact on both the lives of our partners and customers.
- Identify, close and manage partnerships to support specific business needs (i.e. partners for a GrabShare campaign)
- Develop and optimize partnership ROI models and segmentation.
- Drive marketing discussions and negotiations with key partners.
- Lead brainstorming and discussion with various stakeholders (including social media, PR, digital marketing and other external teams/agencies) to create creative output that meets set marketing strategy and business objectives.
- Plan and execute creative Go-to-Market initiatives with brand partners (inclusive of above-the-line, based marketing, and co-branding initiatives).
- Develop, present and manage country partnership budgets.
- Perform post-mortem in a data-driven manner to justify campaign ROI.
- Oversee the development of content and funnel optimization of inbound partnership/merchant leads generation.
- Ensure budgets are tracked and spent efficiently.
- Able to guide, motivate and manage subordinates.
Minimum Qualifications
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Minimum 5 years of experience in consumer marketing (either in campaign management, partnerships/base/brand marketing or marketing communications) with exposure on online and offline marketing strategies. Experience in business development roles is a plus.
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Bachelor’s degree in business administration, marketing, communication or other advertising.
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Good understanding of co-branding and marketing communications.
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Able to create and articulate creative briefs and business cases.
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Excellent communication skills with the ability to articulate clearly in both written and spoken English.
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Dare to challenge the status quo and drive bold ideas. Impeccable organization skills and attention to detail.
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Good people skills – you’re a natural at handling stakeholders from various backgrounds.
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An amazing team player with a collaborative attitude.
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Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.
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Loves the thrill of being in a fast-paced environment while being able to multi-task to meet deadlines.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 12th Floor Wilcon IT Hub Building 2251, Chino Roces Avenue, Makati, Metro Manila, Philippines