Marketing Automation Specialist  

• Manage technical aspects of key marketing systems (specifically Marketo and Salesforce) used to generate, analyze, and report on leads.
• Establish and maintain scalable processes that ensure best practices in marketing campaign and lead management.
• Work with sales teams to prioritize, develop and execute on outbound email campaigns.
• Create and continuously optimize emails for marketing nurtures to improve program success.
• Monitor and maintain data quality within the marketing database
• Evaluate new technologies and add-on applications to improve and optimize email marketing performance.
• Grow our email list organically, not through bought or rented lists.
• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
• Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.
• Provide marketing support to sales where required.

• BS, BA (four year degree), preferably in Business, Marketing or other Business-related subjects
• Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration)
• Must have expert knowledge in Marketo, and working background in Salesforce.

Desired Skills and Experience:

• 3 to 5 years experience with a post-secondary education in marketing or related fields
• Experience with marketing automation and tools (strong background in Marketo is preferred)
• Strong analytical skills and experience with campaign reporting and data analysis.
• Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics.
• Excellent understanding of email marketing concepts and metrics
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent writer and communicator (in both the written and verbal form)