Brand Manager
Gobo Creative
- Makati, Philippines11th floor, NDC bldg., Tordesillas St., Salcedo Village,, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-04-25T16:00:00+00:00Job closed.
Job Description
- Analyze brand positioning and consumer insights
- Shape and communicate vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Minimum Qualifications
- Proven working experience as brand manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with the latest trends and marketing best practices
- Degree in marketing or a related field
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Customer Service
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 11th floor, NDC bldg., Tordesillas St., Salcedo Village,
- Industry
- Marketing / Advertising / Sales
- Vacancy
- 1 opening
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About Gobo Creative
Gobo Creative is a full-service, Philippine-based creative agency with a client list that spans the globe. The company carries expert capabilities in brand building, thematic campaigns, digital marketing strategies, and design, but, above all, we are problem solvers - for our clients and their customers.