Brand Manager

Gobo Creative

  • Makati, Philippines
    11th floor, NDC bldg., Tordesillas St., Salcedo Village,, Makati, Metro Manila, Philippines
    Makati
    Metro Manila
    Philippines
  • Full time
Posted a month ago and deadline of application is on 29 Nov
Recruiter was hiring 9 days ago

Brand Manager

Gobo Creative

Job Description

  • Analyze brand positioning and consumer insights
  • Shape and communicate vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Minimum Qualifications

  • Proven working experience as brand manager.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices
  • Degree in marketing or a related field

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Customer Service
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
11th floor, NDC bldg., Tordesillas St., Salcedo Village,
Industry
Marketing / Advertising / Sales
Vacancy
1 opening
Website

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About Gobo Creative

Gobo is a full service advertising, design and thinking agency dedicated to producing big results for our Clients by being as real as we can with ourselves, our partners and our consumers.