Mobile Marketing Analytics Lead
GoTo Company
- South Jakarta, IndonesiaSouth Jakarta, South Jakarta City, Jakarta, IndonesiaSouth JakartaJakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
The Mobile Marketing Analytics Lead will work within the Business Intelligence unit at GO-JEK to own the production and deliverability of our in-app analytics tools such as Mixpanel, Appsflyer, and more. This person will be the go-to for all in-app analytics reporting, product feature analysis, and technical requirements for implementation. This role will be instrumental in providing product owners and directors a full understanding of how customers are using their products and recommend changes based on data-driven analysis.
Main Responsibilities
- Ownership of Mixpanel and Appsflyer mobile implementations for all products across GO-JEK.
- Track and analyze marketing performance data.
- Deliver actionable insights to marketing and product teams.
- Identify growth and improvement opportunities through data.
- Ensure data quality and distribution of marketing data to the appropriate teams.
Minimum Qualifications
- Strong SQL experience.
- Strong analytical and problem solving skills to create data-driven insights.
- Ability to translate business requirements to technical implementation requirements.
- Experience with Analytical tools and best practices.
- A desire to analyze and improve products is a must.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- IT and Software
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- South Jakarta, South Jakarta City, Jakarta, Indonesia
About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.