GoTo Company
GoTo Company

Mobile Marketing Analytics Lead  

GoTo Company

 
  • South Jakarta, Indonesia
    South Jakarta, South Jakarta City, Jakarta, Indonesia
    South Jakarta
    Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 7 years ago

2017-03-30T17:00:00+00:00
Job closed.

Job Description

The Mobile Marketing Analytics Lead will work within the Business Intelligence unit at GO-JEK to own the production and deliverability of our in-app analytics tools such as Mixpanel, Appsflyer, and more. This person will be the go-to for all in-app analytics reporting, product feature analysis, and technical requirements for implementation. This role will be instrumental in providing product owners and directors a full understanding of how customers are using their products and recommend changes based on data-driven analysis.

Main Responsibilities

  • Ownership of Mixpanel and Appsflyer mobile implementations for all products across GO-JEK.
  • Track and analyze marketing performance data.
  • Deliver actionable insights to marketing and product teams.
  • Identify growth and improvement opportunities through data.
  • Ensure data quality and distribution of marketing data to the appropriate teams.

Minimum Qualifications

  • Strong SQL experience.
  • Strong analytical and problem solving skills to create data-driven insights.
  • Ability to translate business requirements to technical implementation requirements.
  • Experience with Analytical tools and best practices.
  • A desire to analyze and improve products is a must.

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
IT and Software
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
South Jakarta, South Jakarta City, Jakarta, Indonesia
Industry
IT and Software
Vacancy
1 opening
Website
https://www.gotocompany.com/en

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About GoTo Company

GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.

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