Globe Telecom

Group Brand Manager  

Globe Telecom

  • Taguig, Philippines
    Globe Tower, 32nd Street, Taguig, National Capital Region, Philippines
    Taguig
    National Capital Region
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2016-07-21T16:00:00+00:00
Job closed.

Job Description

  • Designs, develops and administers the strategic groups’ business portfolio to ascertain business profitability
  • Develops plans and programs to promote brand strength and imagery further for strategic groups retention
  • Formulates, guides, plans and communicates the “ideal” consumer insights to Product, SCD groups to ensure products and services are developed to further build on the strategic groups members consumer needs
  • Plans and communicates consumer insight studies, providing key points on how the product can connect to the needs of the existing and prospective market
  • Guides key accounts cultivation through group sessions (i.e. Users’ Group) to determine their needs, and become pilot users for new brand segments for data collection purposes.
  • Designs, develops and ascertains the development of the value propositions required by the strategic groups and how it fits within the product value proposition
  • Designs programs to determine product’s relative performance and pricing as means to ascertain that it offers superior products & service, and intuitive product differentiation
  • Collaborates with strategic groups to derive and recommend strategic plans in improving the value proposition, using tools, like SWOT, Cost-Benefit, Opportunity Cost Analysis, etc.

Minimum Qualifications

  • Minimum Years of Experience: 3 years as a Group Brand Manager
  • Specialization: Marketing/Business Development
  • Job Role: Brand Management
  • Minimum Qualification: Bachelor's/College Degree. Preferrably with Post Graduate Degree.
  • Mandatory (MUST-HAVE) Skills/Attributes: Marketing communications, Events/Project mgt. experience

Preferred Courses

  • Business Administration [Marketing & Advertising Management]
  • Business Administration [Marketing Management]
  • Marketing

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Globe Tower, 32nd Street, Taguig, National Capital Region, Philippines
Vacancy
1 opening
Website
https://www.globe.com.ph

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About Globe Telecom

GLOBE TELECOM is a leading telecommunications company in the Philippines. Through our renewed commitment of "enriching lives through ease and relevance", our mission to inspire lives through communications by way of our vision of having the happiest customers. For more than eight decades, Globe has proven its solid corporate reputation among its stakeholders as it continues to evolve, innovate and serve its customers. Its strong affiliation with the SingTel Group and the Ayala Group of Companies has put its name in the roster of the country’s most respected companies. As a company that highly values good governance and social accountability, Globe is a consistent recipient of local and international awards. Be part of our vision. Start your careers in Globe Telecom today!
Globe Telecomhttps://c.kalibrr.com/logos_production-000003077-1423754373.pngGLOBE TELECOM is a leading telecommunications company in the Philippines. Through our renewed commitment of "enriching lives through ease and relevance", our mission to inspire lives through communications by way of our vision of having the happiest customers. For more than eight decades, Globe has proven its solid corporate reputation among its stakeholders as it continues to evolve, innovate and serve its customers. Its strong affiliation with the SingTel Group and the Ayala Group of Companies has put its name in the roster of the country’s most respected companies. As a company that highly values good governance and social accountability, Globe is a consistent recipient of local and international awards. Be part of our vision. Start your careers in Globe Telecom today!

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