Digital Marketing Specialist
GEORGE OPTICAL, INC.
- Pasay, Philippines2005 Taft Ave. Brgy. 37, Pasay, Metro Manila, PhilippinesPasayMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2017-04-30T16:00:00+00:00Job Description
- Manage Social Media Channels
- Work on the entire Digital Marketing space including basic content writing.
- Communicate and assist in implementing technology projects for the advancement of Digital Marketing strategies.
- Ensure online campaign is kept up to date and in line with current promotions.
- Developing implementing and advising on best practice customer attraction and retention strategies, including process mapping of the customer inbound journey.
- Developing creative, innovative and unique concepts for digital promotions and competitions and managing production and design.
- Occasionally developing and drafting copy for different audiences and mediums, including e-commerce, blogs,newsletters and white paper.
- LinkedIn, Facebook, Twitter, Instagram, blog and other releveant channels.
- Ensures accounts are updated on a daily basis and messaging is timely and relevant.
- Schedules posts to appear overnight and on weekends.
- Take briefs from Marketing Manager and working with Graphic Designer to create compelling online digital campaigns for use through web, social media and online advertising.
- Experience developing, implementing and measuring digital marketing initiatives, inclunding search engine optimization (SEO), digital advertising (PPC), email marketing and markeing automation.
- Very strong digital copywriting/copyediting skills and experience with digital content creation, optimization and promotion.
- Experience with Wordpress CMS and basic HTML.
- Monitoring and Reporting
- Provide reports to management as to the effectiveness and success of online initiatives.
- Monthly reports on overall digital strategy.
- Provide feedback to management on perception of the company.
- Awarness of Trends and Identifying Opportunities:
- Identifies and reports on social media trends searching for relevant articles for sharing
- Researches news headlines for industry related articles stories and tips that can be shared to social media accounts requirements.
Minimum Qualifications
- Candidate must possess at least a Bachelor's/College Degree , Marketing or equivalent.
- At least 2 year(s) of working experience in the related field is required for this position.
- Required skill(s): Digital marketing, multi-media arts, digital trends, MS Powerpoint
- Preferably 1-4 Yrs Experienced Employees specializing in Marketing/Business Development or equivalent.
- Applicants must be willing to work in Pasay City
- Full-Time position(s) available.
- CAN START ASAP
- Critical Sucess Factors:
- Expert on existing social media platforms with knowledge emerging trends.
- Highly organized and able to deliver high volume of work.
- Solid technology know-how, including the ability to quickly learn new programs and software.
- Ability to understand, simplify and communicate complex ideas.
- Superior prioritization, workload balancing, time management and organizational skills.
- Excellent communication and creative thinking skills, with an ability to use both data and intution to make decisions.
- Strong analytical skills and the ability to interpret results and adjust accordingly.
- Ability to work across a matrix organization that includes multiple sites across the world.
- Independent and flexible
- Analytical Reporter
- Able to priortize tasks and produce accordingly
- Creative thinker
- Ability to take intiative and drive to work forward with moderate supervision and guidance.
- Competitive Experience in Digital Marketing
- Strong attention to detail
- Social Media Campaign Experience
- Ability to work under pressure and meet deadlines.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Health and Medical
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 2005 Taft Ave. Brgy. 37, Pasay, Metro Manila, Philippines
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About GEORGE OPTICAL, INC.
George Optical was established in 1960 in Manila. It was from the vision of keeping abreast with the advancements in the optical industry, personalized service and professional commitment of its founder, the late George G. Co, O.D., that this clinic prospered and earned its name. The second clinic opened along Taft Ave.in 1980, offering an even wider range of eyewear collection, the latest optical instruments in eye examination as well as its own ophthalmic lens laboratory, which offers not only quality but fast service. In line with optometric consultation, opthalmological consultation and treatments are also available. It was the first in the Philippines to have the latest automated Visual Field Analyzer, the Interzeag Octopus 1010 from Switzerland. Today some of its branches utilizes the non-contact tonometry to screen for glaucoma. To date, George Optical has a total of twenty-five (25) branches and continuously expanding outside the Luzon area with its Cebu, Davao and Cagayan de Oro branches. For fifty years running, George Optical has a strong commitment to quality, and their success story is simply of a company with a heart and a simple vision: which was to help people see life perfectly. Others have noted this commitment to quality, and George Optical consistently wins excellence awards year after year. Among these recognitions are:
- 2003 National Shoppers' Choice Award
- 2007 Integrated Philippine Association of Optometrists (IPAO) Outstanding Optical Retailer of the Philippines
- 2008 People's Choice Award
- 2009 Consumers Quality Award, "Outstanding Consumer Products, Services, Companies and Manufacturers"
In 2010 George Optical marked its Golden Anniversary, celebrating a legacy of quality and excellence in the optical industry as it continues help people see life perfectly. And this year sets a new chapter to its list of accomplishments. George Optical defines another new dimension to the optical practice – more than just eyeglasses – a reaffirmation to its commitment to its loyal clients and patients.