Marketing Manager
GEORGE OPTICAL, INC.
- Pasay, Philippines2005 Taft Ave. Brgy. 37, Pasay, Metro Manila, PhilippinesPasayMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2017-05-14T16:00:00+00:00Job Description
- Conceptualize, implement, monitor, analyze and report strategic marketing
- In Conceptualization:
- Planning and conducting market research to identify opportunities for increased sales including new business opportunities.
- Brand Awareness campagin for George Optical.
- Negotiates contract terms with agencies and suppliers.
- Communicate with advertising agencies on on-going campaigns.
- Establishes and maintain consistent corporate image throughout product lines, promotional materials, and events.
- Local Practice Marketing (LPM) activities.
- Sales and Promotional activities including show window concepts and in-store displays (in coordination with Purchasing Dept).
- Investigate, study, manage and approve events sponsorship, glossy ad, radio ads, newspaper ads and solicitation and its subsequent implementation and what will be aired.
- Customer Service. Know what customers want so that you can come up with activities or events that are centered to customer needs. To monitor and continuously train front liners on customer service.
- In new practice opening: Present to Immediate Superior marketing and demographic data analysis as well as creative marketing activities pre, during and post opening.
- In Implementation
- Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point of purchase displays and signage.
- Distribution of promotional and collateral materials to support sales and marketing programs.
- Execute sales meetings and community, goodwill events
- Of tie-ups with cards such as Standard Chartered, Countdown and Xavier and ICAA Alumni cards.
- In monitoring
- Maintain customer database and approve the use of internal and external mailing lists.
- Maintain and manage customer loyalty program - Optimeyes (for GOI) and Eye Am (for The Opticians)
- In Analyzing and Reporting
- Analyze marketing programs and adjust strategy and tactics to increase effectivesness;
- Review analysis of marketing surveys on current and new product concepts in order to recommend future product devt.
- Procide post-event reports (at least 15 days after), analysis, and regular status reports on marketing programs with objective of answering questions like "should we do this again?"; "did it help bring our sales up?"
Minimum Qualifications
- Candidate must possess at least a Bachelor's/College Degree , Marketing or equivalent.
- At least 5 year(s) of working experience in the related field is required for this position.
- With experience specializing in Sales - Retail/General or equivalent.
- Willing to work in Pasay City
- Can start ASAP
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Health and Medical
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 2005 Taft Ave. Brgy. 37, Pasay, Metro Manila, Philippines
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About GEORGE OPTICAL, INC.
George Optical was established in 1960 in Manila. It was from the vision of keeping abreast with the advancements in the optical industry, personalized service and professional commitment of its founder, the late George G. Co, O.D., that this clinic prospered and earned its name. The second clinic opened along Taft Ave.in 1980, offering an even wider range of eyewear collection, the latest optical instruments in eye examination as well as its own ophthalmic lens laboratory, which offers not only quality but fast service. In line with optometric consultation, opthalmological consultation and treatments are also available. It was the first in the Philippines to have the latest automated Visual Field Analyzer, the Interzeag Octopus 1010 from Switzerland. Today some of its branches utilizes the non-contact tonometry to screen for glaucoma. To date, George Optical has a total of twenty-five (25) branches and continuously expanding outside the Luzon area with its Cebu, Davao and Cagayan de Oro branches. For fifty years running, George Optical has a strong commitment to quality, and their success story is simply of a company with a heart and a simple vision: which was to help people see life perfectly. Others have noted this commitment to quality, and George Optical consistently wins excellence awards year after year. Among these recognitions are:
- 2003 National Shoppers' Choice Award
- 2007 Integrated Philippine Association of Optometrists (IPAO) Outstanding Optical Retailer of the Philippines
- 2008 People's Choice Award
- 2009 Consumers Quality Award, "Outstanding Consumer Products, Services, Companies and Manufacturers"
In 2010 George Optical marked its Golden Anniversary, celebrating a legacy of quality and excellence in the optical industry as it continues help people see life perfectly. And this year sets a new chapter to its list of accomplishments. George Optical defines another new dimension to the optical practice – more than just eyeglasses – a reaffirmation to its commitment to its loyal clients and patients.