Digital Marketing Director
GeiserMaclang Marketing Communications, Inc.
- Makati, Philippines6th floor Cambridge Building Tordesillas St. Salcedo VIllage Makati City, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2016-11-28T16:00:00+00:00Job closed.
Job Description
- Conceptualize digital marketing strategies to integrate with the marketing campaigns for our projects.
- Lead the digital marketing team in executing all web, SEO/SEM, marketing database, email, social media, mobile, e-commerce and display advertising campaigns, in collaboration with the other internal business units.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure budgetary control for all digital marketing campaigns
- Provide training and coaching to the digital marketing team, as well as the rest of the organization to keep the entire organization updated
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with other agencies and manage other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Evaluate customer research, market conditions and competitor data.
- Manage the digital marketing campaign of the company – website, social media, direct email, etc.
- Ensure digital communication projects/programs are executed within strict conformance with risk, security, and other applicable standards .
- Ensure appropriate planning and resources are in place to accomplish goals.
Minimum Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing and in leading a digital marketing team.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurementAt least 5 years working experience in Digital Marketing or related R& R
Jobs Summary
- Job Level
- Director / Executive
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 6th floor Cambridge Building Tordesillas St. Salcedo VIllage Makati City, Makati, Metro Manila, Philippines
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About GeiserMaclang Marketing Communications, Inc.
GeiserMaclang Marketing Communications Inc. (GMCI) is known for innovation and strategic marketing in the communications industry.
GMCI is both locally and internationally multi-awarded by communications award giving bodies; including being the only PR and social marketing agency to ever be named a finalist in the Tambuli IMCEA Agency Effectiveness Awards, being a three-time consecutive winner of the International Business Awards (The Stevies) from 2011 to 2013, in addition to a number of other accolades we have been able to accumulate throughout the years.
Some of our clients include the European Union, as a branding and communications partner; and Center for International Trade Expositions and Missions (CITEM), branding and communications partner. On the advocacy side, we believe in using communications for change, which has prompted us to hold talks on risk and crisis management, sustainable development, branding and strategy, tourism, investments and inclusive growth.
Over 19 years, GMCI has been transforming brands into thought leaders. Our transformative values-based marketing campaigns are designed to influence perception and change beliefs. The campaigns we develop are centered on strategic communications based on consumer insighting, market analysis, and business intelligence and custom-designed to address our clients’ specific business problems.