Assistant Product Manager  

Principal Purpose(s) of the position

Responsible for the total analysis, planning, recommendation, execution, and evaluation of a marketing plan for the brand with the end view of realizing short and medium-term optimum business growth. This spans the product, advertising, promotions and selling and general administration of the brand.

Primary duties and responsibilities

Policy Formulation

• Draws up the annual strategic and marketing plan for the brand/products entrusted to her

Planning

• Assists the Marketing Manager on the planning and monitoring of sales, budgets and profitability, market trends, consumer habits and recommends appropriate action as they relate to the brand/products assigned

Main Executive Tasks

• Assists in initiating innovative programs to ensure continuous brand equity building of the brands assigned.
• Assists in initiating new and creative ways of enhancing existing products and improving plans involving development of new products.
• Initiates coordination with ‘supply chain” departments (Manufacturing, Sales, Purchasing, Logistics) to ensure achievement of targets; appropriate implementation of agreed trade supports, promos, pricing and merchandising matters; as well as other support groups (Planning, QA) to ascertain consistency in quality and availability of products.
• Assists in the generation of new concepts for the development of new products, packaging design; coordinate closely with R&D and Manufacturing to ensure an effective and quality implementation of developed plans
• Initiates coordination with external contacts (Ad/Research/Promo agencies. Packaging and POP suppliers) for development/execution of new and creative advertising/packaging activities/campaigns.
• Takes the lead in the smooth execution of sales, advertising, media and promotions plans of brand/products or areas assigned.
• Monitors key brand measures like sales, exchange, GP regularly and initiates/recommends appropriate action plans.
• Monitors and ensures A&P expenses of assigned brands are within approved budget.
• Conducts regular trade checks and accomplishes reports accordingly.
• Gathers and analyzes constantly all relevant market data and obtains additional data when necessary.
• Assists in the execution and monitoring of the department’s ISO related activities.
• Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to the Mancom report, project list report, brand performance, budget appropriation, management review).
• Performs other task and duties that may be assigned from time to time upon proper orientation and/or training. Principal purpose(s) of the position

• Graduate of a four (4) year college degree, preferably Management or Business
• With at least two (3) years in product management or related tasks in handling branded consumer goods
• Experience in Microsoft Software Programs (Word, Excel and Powerpoint)
• Strong leadership and managerial background
• Must be excellent in communication