Product Assistant  

Principal purpose(s) of the position

Assists the product manager in the formulation, execution and monitoring of the marketing plan of the brand/products assigned with the end view of realizing short and medium term optimum business growth

Primary duties and responsibilities

• Participates in the formulation of the annual marketing plan (strategies & tactics) for the brand/product(s) entrusted to her Planning
• Assists in the monthly planning and monitoring of sales, budgets, and profitability in relation to agreed targets
• Main Executive Tasks
• Assists in initiating innovative programs to ensure continuous brand equity building of the brands assigned
• Assists in initiating new and creative ways of enhancing existing products and improving plans involving development of new products
• Assists in the coordination with “supply chain” departments (Manufacturing, Sales, Purchasing, Dispatch) to ensure achievement of targets; agreement of trade schemes/promos and pricing/merchandising matters
• Assists in the generation of new concepts for the development of new products, packaging design; coordinates closely with R&D and Production to ensure effective and quality implementation of developed plans
• Assists in the coordination with external contacts (Ad/Research/Promo agencies, packaging/POP materials suppliers) for development/execution of new and creative advertising/packaging activities/campaigns
• Initiates planning and ensures smooth execution of specific plans such as below the line activations and in-store promotions, and prepares post event reports
• Assists in the smooth execution of sales, advertising, media and promotions plans
• Monitors key brand measures like sales, exchange, GP regularly and assists in the planning and recommendation of appropriate action plan.
• Monitors and ensures A&P expenses of assigned brands are within approved budget.
• Gathers and analyzes constantly all relevant market data and obtains additional data when necessary
• Conducts regular checks and accomplishes reports accordingly
• Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to: Mancom report, project list report, brand performance, budget appropriation & A&P updates, management review).
• Performs other tasks and duties that may be assigned from time to time upon proper orientation and/or training.

• Graduate of a four (4) year college degree, preferably in Management or Business
• Work experience : 6 months – 1 year for Product Assistant
• Some experience in Microsoft Software Programs (Word, Excel and Powerpoint)