Brand Manager
FocusMedia Audiovisuals Inc.
- Mandaluyong, PhilippinesUnit 151-152 15th Flr. The Columbia Tower, Ortigas Avenue, Mandaluyong, Metro Manila, PhilippinesMandaluyongMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 years ago
2017-07-20T16:00:00+00:00Job closed.
Job Description
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Minimum Qualifications
- Must have excellent command of the English and MANDARIN languages
- Proven working experience as brand manager or associate brand manager
- Results-driven and with leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out-of-the-box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics, and spreadsheets
- BS/MS degree in marketing or a related field
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Unit 151-152 15th Flr. The Columbia Tower, Ortigas Avenue, Mandaluyong, Metro Manila, Philippines
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About FocusMedia Audiovisuals Inc.
FOCUSMEDIA AUDIOVISUALS INC. was established in the Philippines in 2005 to duplicate the success of several Focus Media international networks around the world. Equipped with the resources, management know-how and track record, it has created the largest digital out-of-home audiovisual network in the Philippines.