The company started in the business of selling mostly cosmetic products; this was established at the time when tv home shopping was becoming prevalent. Today, EZ Shop has emerged at the forefront of TV infomercials selling various food supplements, cosmetics, slimming products and household appliances. Through the years, it has continued to introduce innovative products (manufactured in US, China, Japan, Taiwan and Hong Kong) which have been sold to numerous consumers worldwide. For instance, the Stand High Height Enhancer, which after only a few months of its airing, has caught the interest of other T.V. programs.