Content Marketing Lead
Explora.ph
- Pasig, PhilippinesPasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: To create the content our audience is looking for and to optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
- Management and development of editorial calendar and organization workflows
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. The Content Marketing Lead must understand the basic best practices of the main social media channels—which content and approaches work on each and why
- Coordination with all content resources including volunteers, designers, writers, and other agency personnel
- Integration of content programs with brand campaigns to drive brand to demand
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, English, Public Relations, International Relations, Information Technology, Law, Psychology, or any other related field. A working experience of the equivalent is also acceptable.
- A suitable candidate will have had experience of over 3 years working in a high ranking position in the field of communications, preferably as a Senior Content Editor or Senior Content Marketer in a highly competitive environment.
- Exceptional communication skills, both in written and verbal form.
- Strong leadership skills if he/she is to lead the content team to successful completion of its objectives.
- Demonstrate a keen interest and competency in technology, technological appliances, and relevant software.
- Highly knowledgeable on the best social media practices
- Strong analytical skills, showing deep interest in research and analysis of business related content.
- Must possess excellent skills in MS Word and PowerPoint (or its OS/Mac equivalent) and on Google Drive. He/she will also need to be proficient in certain applications, which will aid in the creation of high-quality and engaging content, for example, InDesign, Adobe Creative Suite, Premiere/Final Cut, and Photoshop.
- Exceptional collaboration skills, having time consciousness and being able to finalize projects within given time-frames, exceptional organization and multitasking skills, having an ability to prioritize tasks, being commercially driven with a desire to increase the consumer base through great content output.
- Highly relatable individual with the ability to engage easily with people and build strong and long lasting relationships especially with key individuals such as media personnel, senior executives and stakeholders, research partners, and the consumers.
Perks and Benefits
- Performance Bonus
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Writing and Content
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Pasig, Metro Manila, Philippines
About Explora.ph
Welcome to Explora.
At Explora, you can easily discover things to do, places to see, and comfy rooms to sleep in where ever you are in the Philippines.
Whether you’re looking for a unique food tour in the countryside, a trek to the mouth of a volcano, or a treehouse by the beach, you can book whatever your heart’s desire at a moment’s notice.
We go out of our way to capture these places and share them with you, so you can enjoy traveling around the country with ease and comfort.
Choose your adventure with us.
Discover never before seen adventures
You can discover unique attractions, activities, and accommodations that you cannot find anywhere else on the web.
Experience the best of the islands
We curate only the best travel experiences in the Philippines so you can get the highest value for your time and money.
Secure Transactions
You can rest assured that our payment system adheres to the highest global standards. We ensure that all your data are kept private, safe, and secure.