National Sales Manager  

Emperador Inc. (EMP) is a holding company which operates an integrated business of manufacturing, bottling and distributing distilled spirits and other alcoholic beverages from the Philippines and Europe. Through Emperador Distillers, Inc. (EDI), EMP has established its identity in the Philippine alcoholic beverages business with steady growth and production of high quality liquor. EDI is the Philippines’ largest liquor company and the world’s largest brandy producer. The consolidated product portfolio is comprised of domestic and foreign brands led by Emperador Light, Emperador Deluxe, Andy Player Whisky, Smirnoff Mule, The Bar, The Dalmore and Jura Scotch single malt whiskies, and Fundador. In 1990, Emperador Brandy was launched as Philippines’ first brandy label. This brandy was produced through a delicate blending and aging process. The result is a brandy of distinctive aroma flavor and consistent mellow quality. One look, one sip and it becomes clear to all that Emperador is a world-class product that is easily affordable. Through dynamic marketing and by establishing a reputation for product quality, EDI created demand for brandy in the Philippine spirits market. Emperador Brandy has now started to expand its brand footprint outside the Philippines. It holds its position as the world's largest brandy by volume and it is now being distributed in 40 countries across Asia, North America, Africa, Middle East, and Europe. In 2010, Emperador Light was introduced in response to a growing market for alcoholic beverages with lower alcohol content and targeted the younger alcoholic beverage consumers. In 2014 and 2015, the company acquired Whyte and Mackay, and Bodegas Fundador, respectively. Through Whyte and Mackay Group Limited (WMG or Whyte and Mackay) of United Kingdom, EMP has entered the global Scotch whisky business. WMG has a rich heritage of a Scottish spirits company, which is the fifth largest Scotch whisky manufacturer in the world, and its products are distributed in over 50 countries. And with EMP’s most recent purchase of the brandy and sherry business from Beam Suntory (Bodegas Fundador, completed in February 2016), EMP has fortified its brandy and sherry business, and has strengthened its overall liquor business. As a global company, Emperador Inc. is now able to capitalize on its worldwide distribution network catapulting its full range of brandy and whisky products led by Emperador and Fundador brandy as well as single malt whisky The Dalmore and Jura plus Whyte & Mackay and John Barr blended whiskies. A new era has indeed begun for Emperador.