Emperador Distillers Inc
Emperador Distillers Inc

Brand Manager  

Emperador Distillers Inc

 
  • Quezon City, Philippines
    Eastwood Ave, Bagumbayan, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 7 years ago

2017-08-25T16:00:00+00:00
Job closed.

Job Description

  • The Brand Manager is responsible for overall business planning and implementation, including but not limited to:
    • Product Development
    • Consumer Research
    • Competitive Review
    • Pricing / Profitability
    • Advertising
    • Promotion
    • Merchandising
    • Distribution
    • Budget Management
  • Set the strategic direction and business objectives for the brand to include the following:
    • Target Market Segment
    • Product Positioning
    • Marketing Mix
    • Allocation of Resources
    • Regional Business Development
  • Lead the development of business review presentations and makes the corresponding business recommendations en route to the development of the annual business plan.
  • Prepairs, analyze, and use substantial financial and marketing reports in coming with sound business and marketing decisions relevant to the overall growth of the brand.
  • Manages the development of new products by providing relevant consumer insights and market realities en route to identifying new business opportunities and providing strategic directions.
  • Be in charge of all communication related to the brand and closely works with the advertising, media, and PR agencies on branding, market position, and brand awareness.
  • Develops creative briefs for advertising, media, and merchandising agencies.
  • Develops strategic POS materials in coordination with sales and agencies.
  • Conceptualize promotional events and activation, including the development of premium and other similar items.
  • Coordinate closely with the Sales Department in developing sound sales forecasts and spearheading regional business development.
  • Coordinate closely with all other departments within the company to ensure the smooth flow of information and project implementation.
  • Ensure that promotions and events are implemented properly and that the brand guidelines are strictly followed.
  • Regularly attend events and activations with the intent of gathering consumer feedback on the product and activity.
  • Regularly conduct consumer and trade checks to determine new emerging trends and behavior and analyzes the information thoroughly for use in growing the business.
  • Regularly submit reports and update the Marketing Director of developments / project status of the brand.

Minimum Qualifications

  • At least 5-years of experience in Brand Management.
  • Strong exposure in the FMCG and / or Liquor industry.
  • Strong analytical and planning skills.
  • Good communication and presentation skills.
  • Excellent problem-solving skills.

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Eastwood Ave, Bagumbayan, Quezon City, Metro Manila, Philippines
Industry
Consumer Goods
Vacancy
1 opening
Website
http://www.emperadorbrandy.com

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About Emperador Distillers Inc

Emperador Inc. (EMP) is a holding company which operates an integrated business of manufacturing, bottling and distributing distilled spirits and other alcoholic beverages from the Philippines and Europe. Through Emperador Distillers, Inc. (EDI), EMP has established its identity in the Philippine alcoholic beverages business with steady growth and production of high quality liquor. EDI is the Philippines’ largest liquor company and the world’s largest brandy producer. The consolidated product portfolio is comprised of domestic and foreign brands led by Emperador Light, Emperador Deluxe, Andy Player Whisky, Smirnoff Mule, The Bar, The Dalmore and Jura Scotch single malt whiskies, and Fundador. In 1990, Emperador Brandy was launched as Philippines’ first brandy label. This brandy was produced through a delicate blending and aging process. The result is a brandy of distinctive aroma flavor and consistent mellow quality. One look, one sip and it becomes clear to all that Emperador is a world-class product that is easily affordable. Through dynamic marketing and by establishing a reputation for product quality, EDI created demand for brandy in the Philippine spirits market. Emperador Brandy has now started to expand its brand footprint outside the Philippines. It holds its position as the world's largest brandy by volume and it is now being distributed in 40 countries across Asia, North America, Africa, Middle East, and Europe. In 2010, Emperador Light was introduced in response to a growing market for alcoholic beverages with lower alcohol content and targeted the younger alcoholic beverage consumers. In 2014 and 2015, the company acquired Whyte and Mackay, and Bodegas Fundador, respectively. Through Whyte and Mackay Group Limited (WMG or Whyte and Mackay) of United Kingdom, EMP has entered the global Scotch whisky business. WMG has a rich heritage of a Scottish spirits company, which is the fifth largest Scotch whisky manufacturer in the world, and its products are distributed in over 50 countries. And with EMP’s most recent purchase of the brandy and sherry business from Beam Suntory (Bodegas Fundador, completed in February 2016), EMP has fortified its brandy and sherry business, and has strengthened its overall liquor business. As a global company, Emperador Inc. is now able to capitalize on its worldwide distribution network catapulting its full range of brandy and whisky products led by Emperador and Fundador brandy as well as single malt whisky The Dalmore and Jura plus Whyte & Mackay and John Barr blended whiskies. A new era has indeed begun for Emperador.

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