Brand Planner

Elevation Partners

  • Taguig, Philippines
    Suite 1004, The Infinity Tower, 26th St., Bonifacio Global City, Taguig, Metro Manila, Philippines, Taguig, Metro Manila, Philippines
    Taguig
    Metro Manila
    Philippines
  • Full time
Posted 24 days ago and deadline of application is on 22 Dec
Recruiter was hiring 7 hours ago

Brand Planner

Elevation Partners

Job Description

A Brand Planner uses big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals.

He/she will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

He/she will need to be forward-thinking to anticipate future trends and success of a product or service and be detail oriented, as well as be familiar with statistics and research analysis.

Duties and Responsibilities

  • Able to increase brand awareness through digital marketing channels with compelling content
  • Can take ownership of brand representation and be the authority on digital engagements
  • Create new and innovative industry-specific campaigns
  • Work with a team to develop innovative social media content
  • Identify and engage with key social influencers to create beneficial relationships and grow the brands

Strategy

  • Leads and participates in strategy development initiatives for clients and new business.
  • Partners with the Brand Directors and others to effectively craft briefs and inspire consumer-centric communications and creative development.
  • Assemble strategic insights into presentation materials for clients

Branding

  • Ability to craft brand architectures by identifying key pillars, tone of voice, personality, brand promise, mission and manifesto via primary and/or existing research.

Consumer

  • Represents the consumer in all brand activities by conducting, managing and analyzing research and creating insightful research application.
  • Brings the consumer to life through storytelling for clients and internal teams.
  • Serves as a consumer behavior thought leader within the agency and for clients.

Research

  • Designs or manages research partners in creating questionnaires and topic guides.
  • Conducts research, interviews, moderates focus groups, brainstorm sessions, analyzes data, develops implications and recommendations.
  • Oversee audience research activities (in conjunction with client or 3rd party) research teams.

Business / Category

  • Develop an understanding of the client’s business environment and strategy.
  • Perform competitive analysis and identify gaps and opportunities in the marketplace.
  • Keep abreast of emerging behaviors, technologies, and companies that are changing our client’s businesses.
  • Monitors and interprets cultural and social trends relevant to client business.
  • Maintains working knowledge of client research in partnership with Business Director and Creative Director.

Minimum Qualifications

REQUIRED SKILLS:

  • Bachelor’s degree in marketing with specialization in Social Media Marketing and/or Communications or equivalent in relevancy
  • Proven ability to create and deliver on a Social Media strategy focused on building a brand and increasing a company’s Social Media presence
  • Ability to manage, execute, and optimize social media reporting, analytics, and content calendars
  • Up to date with latest trends and consistently bring fresh and practical ideas that drive results for social media
  • Ability improve existing methods and workflow
  • Able to work independently and/or with a team
  • Hardworking and flexible
  • With excellent organizational and time management skills and attention to detail
  • Superior written and verbal communications skills in the English language
  • Strong analytical and planning skills
  • Good communication and presentation skills
  • Excellent problem-solving skills;
  • strong Digital background a plus

Perks and Benefits

  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Medical, Prescription, Dental, or Vision Plans Medical, Prescription, Dental, or Vision Plans

Preferred Courses

  • Marketing Communications
  • Mass Communication [Advertising]

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
Suite 1004, The Infinity Tower, 26th St., Bonifacio Global City, Taguig, Metro Manila, Philippines
Industry
Marketing / Advertising / Sales
Vacancy
1 opening
Website
https://www.elevationpartners.com.ph/

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About Elevation Partners

A full-service creative agency specializing in digital marketing and content production. We develop insightful and strategic campaigns that deliver growth to companies and brands.
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