UI/UX Designer  

• Creating social media plan
• Planning and executing campaigns for Rupi’s social media platforms
• Designing and executing content and graphics for marketing campaigns
• In charge of the company’s visual identity and designs
• Designing all marketing collaterals needed for digital and offline activation campaigns and initiatives
• Working closely with the marketing team to develop design strategies
• Continuing and mastering the UI/UX designs of the app
• Designing any extra features or pages as necessary
• Continuously looking at the product and how to improve the flow and design model
• Managing Rupi’s digital advertising
• Targeting specific users on Facebook and Google advertising platforms
• Managing newsletter and SMS blasts
• Communicating closely with tech team to organize and update user data
• Reporting on campaign results and working closely with CMO for KPI-oriented results
• Deep understanding of digital activation metrics

Others

• Assisting with Rupi's public relations and partnerships

• S1/S2 (preferably in Graphic Design, Digital Marketing, or Design Communication) and/or equivalent work experience required.
• Proficiency in Adobe Suite, especially Illustrator, Photoshop, InDesign
• Proficiency in using Facebook Business for advertising, as well as Google Adwords
• Deep understanding of user targeting on advertising platforms
• Experience in using Mailchimp or similar newsletter plaftorms
• Experience in doing A/B testing

Plus points:

• Proficiency in Adobe Premiere Pro and After Effects