Marketing Manager  

The Marketing Manager will be responsible for the following:

Brand Strategy

• Create a marketing plan with an omnichannel approach
• Create strategies and manage content in the following leased media (Facebook, LinkedIn, Twitter, Instagram, YouTube) and granted media (SMS, Email and Organic Search)
• Develop product positioning and communication that differentiates these current products in the market
• Ensure that all communication is consistent and relevant to the target audience with clear call to action
• Formulate and implement a CRM strategy with the Sales Manager
• Manage the CRM Platform along with the Sales Operations Associate.
• Develop and maintain the CDM website through 3rd party vendors and agencies
• Implement marketing partnerships agreements closed by the Strategic Partnership specialists

Sales Enablement

• Communicate the value proposition and details of the products to the sales team
• Develop the sales materials that support the selling process of these products

Product Launch

• Plan the launch of new products and releases and manage the cross-functional implementation of the plan

Market Intelligence

• Be the expert on your consumers - buying criteria, behavior, interest, buying power
• Responsible for tracking comprehensive brand performance to capture learnings or provide course correction plan
• Create a competitive analysis

Lead Generation

• Develop the strategy and manage the inbound and outbound marketing campaigns that drive demand for your products
• Monitor efficiencies and continuously optimize the campaigns to generate more leads and lower CPQL
• Innovate with new platforms that would increase effectivity and efficiency

Team & Project Management

• Provide cross functional project team leadership across brand plan initiatives
• Communicate clear project objectives and engage core team to deliver.
• Ensure that key project stakeholders are aligned with goals and embrace change.
• Improves processes within and among the teams
• Creates the capacity plan for the team
• Oversees of the welfare of his team members
• Ensures compliance of the team members to company rules and team regulations
• Conducts monthly productivity and quarterly performance evaluation
• Approves HR forms of direct reports
• Creates the career roadmap of for all team members

• At least 3 years work experience in digital marketing and brand management
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Must have experience in managing and developing a team
• Strong analytical skills and data-driven thinking
• Strong project management and organization skills
• Strong business acumen