Social Media Manager  

• Develop a social media strategy and set goals to increase brand awareness and increase engagement
• Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
• Plan content and delivery and use tools to manage multiple social media channels
• Develop and manage competitions and campaigns that promote your organization and brand
• Write engaging blog posts and articles
• Create engaging multimedia content such as videos, and/or outsource this effectively
• Form key relationships with influencers across the social media platforms
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor and report on performance on social media platforms using tools such as Google Analytics
• Manage junior staff such as a social media executive or assistant
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

You will need to have:

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas
• Strong verbal communication skills for articulating ideas to colleagues and clients
• Organisational skills, with the capacity to prioritize and work across multiple projects
• The ability to work well under pressure and meet deadlines
• Data analysis skills and statistical prowess to draw actionable insights
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Excellent team work and networking skills.

Building a strong online presence and personal brand across a number of social media channels can help. You can also do this by writing a good quality blog, and using multimedia tools such as videos, photos and infographics. Immersing yourself in a personal or team project and using social media to showcase it could be part of your online presence. Remember to track the impact of your posts, as having lots of followers speaks volumes.