Digital Marketing Specialist
Edukasyon.ph
- Taguig, Philippines6F, Treston International College, 32nd St Corner University Parkway District, Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Achieve monthly targets for community growth, social media engagement, website traffic and lead generation
- Responsible for driving strong ROI and campaign KPIs by acquiring qualified audiences through data-driven search and display advertising
- Daily performance tracking and optimization
- Advise on interpretation of web analytics data and provide insight and recommendations
- Develop acquisition and advertising strategies that are informed by meaningful audience research
- Manages digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google AdWords, Google Display Network, Facebook Advertising and Twitter Advertising
- Conducts on site and off site SEO audits and provides SEO materials for implementation
- Conducts extensive keyword research for our websites, and utilizes this to drive entire SEO strategy
- Monitor social trends, best practices and techniques to ensure account growth and identify new opportunities
- Maintain the integrity of marketing data through delivery of validated, accurate reports
Minimum Qualifications
- At least 1-2 years hand on experience in digital marketing (SEO, Facebook Advertising, GDN, SEM); agency experience a plus!
- Passion for website analytics and a high regard for exceptional user experience
- Strong analytical skills with advanced proficiency in Excel
- Ability to use analytics to help drive daily decisions and overall strategy
- Ability to thrive in a fast-paced, demanding, and fluid environment and contribute a positive attitude and inspired approach to projects
- Excellent verbal and written communication skills
- Ability to understand the nuances of different audiences and develop authentic content and voice for each audience
- Proficiency in Analytics and tracking methodologies to measure the quality of social traffic and conversion towards goals
- Experience with Search Console and Google Tag Manager a plus
Perks and Benefits
- Paid Vacation Leave
- Paid Holidays
- Paid Sick Leave
- Life Insurance
- Medical / Health Insurance
- Gym Membership
- Performance Bonus
- Stock Options
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- 6F, Treston International College, 32nd St Corner University Parkway District, Taguig, Metro Manila, Philippines
About Edukasyon.ph
Edukasyon.ph is the largest edtech platform in the Philippines empowering millions of Gen Z students aged 13 to 24 to make self-aware education decisions that lead to a fulfilling career and life. Students use the website to gain access to schools, scholarships, online courses, and other resources that enable them to find and take the paths best suited to their own interests, skills and priorities. Edukasyon.ph has worked with hundreds of partners - schools, corporations and foundations - to enable them to reach and engage with its student community along the journey from education to career.
Edukasyon.ph is supported in part by VC firms, education companies and impact funds across Asia and Europe, including Mustard Seed, Villgro Philippines, French Partners, KSR Ventures, Gobi-Core Philippine Fund, EduLab Capital Partners, Obunsha Ventures, Alternate Ventures, Foxmont Capital Partners, Lorinet Foundation, First Asia Venture Capital and others.
Edukasyon.ph and its Founder & CEO have been recognized for work in education technology and social entrepreneurship by global and regional organizations including the World Economic Forum (Young Global Leaders 2020), Asia CEO Awards (Young Leader of the Year 2019), Financial Times and International Finance Corporation (Transformational Business Award 2017) and National Youth Commission (ASEAN Youth Social Entrepreneurship Awards 2017). Edukasyon.ph was also included in the 2016 World Innovation Summit for Education (WISE) Accelerator Program.
Edukasyon.ph, launched in 2015, also operates the website FindUniversity.ph and attracts more than 10 million web visits each year. For more information, visit www.edukasyon.ph.