Digital Marketing Manager
Edukasyon.ph
- Makati, PhilippinesMakati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
Meet the team & the product:
We are looking for a Digital Marketing Manager who is highly-creative and will be responsible for growing our brand’s influence, as well as increasing brand loyalty and awareness.
We are a for profit high impact edtech startup that allows us to sustainably support our websites (www.edukasyon.ph and www.finduniversity.ph) Our websites (www.edukasyon.ph and www.finduniversity.ph) are used by 8 million Filipino learners aged 13-24 annually, and we have an ambitious product roadmap (including launching a mobile app) to further develop their learning and upskilling, whilst adapting to the disruptions brought on by Covid-19.
Get to know the role :
The Digital Marketing Manager will be in-charge of promoting the company’s brand and products through campaigns. Reporting to the Head of Marketing, the Digital Marketing manager will lead a team of 2. The challenges facing EdTech in the Philippines are numerous and sizable - but then so is the opportunity to redefine learning for the 8 million learners who use our websites every year.
Main Responsibilities :
People:
- Support, teach, and learn from, other team-members at Edukasyon, especially in Product, Digital Marketing, Marketing, and Partnerships
Product:
- Use online tools (Google Tag Manager, Google Analytics, Ads Manager, Metabase, Google Data Studio, etc)
- Generate a detailed reports for traffic sourced outside SEO (direct search, social media, email, etc)
- Improve CPR/CPL; ensuring cost efficiency of all ads
- Identify relevant youth platforms where Edukasyon to be present; activating social media presence beyond FB and IG
Profit:
- Deliver timely launch of projects with paying partners and of products that will be sold directly to consumers
- Maintain an efficient cost base, both in terms of team structure & compensation, software, server and other production costs
Purpose:
- Ensure the website and eventually, a mobile app can operate in the PH’s internet infrastructure and empower our 8m learners regardless of their internet connection quality
Minimum Qualifications
- 3 - 5 years experience in a related field of digital marketing or role
- Strong background with website analytics
- Background in advertising, marketing, digital marketing, or digital media is required
Nice to Have :
- Knowledgeable in SEO and Email Marketing
Perks and Benefits
- Work from Home
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Makati, Metro Manila, Philippines