Community Manager  

KEY OBJECTIVE:

To manage and grow the digital channels of Edukasyon.ph (Email, Facebook, Instagram, Twitter, Youtube, etc.) by producing quality content and achieving good engagement within its community.

ROLES AND RESPONSIBILITIES:

Social Media Management

• Adept at managing platforms: such as, but not limited to, Facebook, Instagram, Twitter, Youtube, Snapchat, among others
• Monitor and report performance of Social Media campaigns and recommend strategies to improve future campaigns.
• Monitor and respond to comments and direct messages on Social Media in a timely manner.
• Stay up-to-date on the latest social media tools and best practices.
• Use social listening tools (ie. Awario) to identify relevant trends/topics and to drive leads on Social Media to the Edukasyon website.
• Work with Edukasyon’s Product and Engineering team to develop an automated Chatbot feature on Social Media and on Edukasyon’s website.

Email Marketing

• Develop subscription campaigns to grow the email database (students and partners) of Edukasyon.
• Conceptualize unique, engaging and relevant email marketing campaigns that will drive quality traffic to the website.
• Write content and design layouts for all editorial and native email campaigns.
• Monitor and report performance of email campaigns and recommend strategies to improve performance.
• Monitor and respond to comments on the support email in a timely manner.
• Develop and implement automated emails that will drive returning visitors and increase conversion rates.

Insight Generation and Reporting

• Perform content research (through social listening tools, community engagement, monitoring of trends, Google Analytics, etc.) and report valuable insights to the content team.
• Design and conduct user surveys to gain new insights and validate data for Edukasyon and its brand partners.
• Create a bi-monthly content performance report that will show best performing content across all digital assets (web, social media, email, etc.) and share actionable insights to improve overall performance.

KEY QUALIFICATIONS:

• At least 2 years of experience in a related field
• Active and experienced in using different social media channels and email marketing platforms such as Sendgrid or Mailchimp.
• Has excellent written and oral communication skills, both English and Filipino
• Creative and outgoing personality
• Has the passion to serve others
• Team player, detail-oriented, fast learner, and independent
• Experience in using Social Media marketing tools (Buffer, FB Ads Manager, Awario, Mentions, etc.) or other digital marketing tools (Google Analytics, Google Ads, etc.) is a plus
• Must have portfolio with 3-5 samples of original social media content or newsletter campaigns.