Telemarketer  

Job Summary:

The Telemarketer is responsible for lead generation and sales and service appointment setting. Telephone calling, computer input, and clerical support to the sales process are primary responsibilities. Processes used are cold calling, generation of leads through market research, preparation and mailing of marketing letters, and related campaign materials to identified prospects.

PRIMARY RESPONSIBILITIES AND DUTIES

Sales:

• Enters lead lists and individual prospects into system, as identified or provided by self or other staff member.
• Cold calls to prospective clients to acquire policy expiration dates.
• Prequalifies prospective sales clients against agency criteria.
• Cross references new ex-date information against existing ex-date bank to eliminate duplications.
• Computer inputs all new ex-dates acquired to upgrade and maintain the ex-date data bank.
• Schedules sales, service, and renewal appointments for CSAs and producers.
• Tracks and inputs sales, service, and renewal appointments for prospects and current accounts in appropriate information management system.
• Prepares all sales kits to include agency information, the necessary applications, brochures, and appropriate special program information upon direction of producers and/or agency management.
• Follow up on sales letters to obtain sales appointments for producers and CSAs.
• Creates marketing letters, marketing campaigns, and mails information to prospects.
• Updates information management system files with appropriate data and activity tracking.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Has a pleasant and clear telephone voice and manner.
• Displays excellent telephone etiquette skills.
• Ability to close sales appointments and possesses a sales orientation.
• Ability to organize and plan work independently to complete assigned activities on a day to day basis.
• Understands and can perform basic office skills, including filing, light typing, processing, and sorting functions.
• Can carry out detailed written or verbal instructions wit multiple concrete variables.
• Possess good grammar, spelling, and communication skills.
• Ability to file, post, sort, and prepare mail projects. Can copy data from one source to another, obtain information from others, and deliver information to other clearly and accurately.
• Ability to perform 80% sedentary work, exerting up to 10 lbs of force occasionally, and exert negligible force, frequently or constantly, to move objects, including the human body. May be asked to exert up to 20 lbs of force periodically, as needed.
• Near vision clarity of 20 inches or less and mid range distance of more than 20 inches and less than 20 feet. Field of vision must be adequate to observe up and down or right to left while eyes are fixed on a given point.
• Ability to receive detailed information through oral communication, perceiving the nature of sounds with no less than a 40 dB loss at 500 Hz, 1000 Hz, and 2000 Hz with or without correction.
• Physical efforts required include fingering as a repetitive activity, grasping, verbally communicating detailed and important information to others accurately and quickly, reaching, standing, and lifting light objects under 10 lbs.