Sweetchoice Marketing Corporation is also known as Columbia was established in 1937, founded by Don Go Peng Kuan. The founder himself personally produced candies and sold them in different parts of the country. From such inauspicious beginnings, Filipinos soon developed love for our quality sweets, resulting in the company's steady growth. Today, Columbia is equipped with state-of-the-art equipment and applies international manufacturing processes using advanced formulations acquired from all over the world. Under the stewardship of its President, Mr. Reynaldo Go, the company is now recognized a key player in the market, producing world-class confections, snacks and beverages. The main factor that makes Sweetchoice consistently strong is our desire for innovation. Sweetchoice places a substantial amount of effort into extensive international product research and development, meticulously creating new treats of world-class quality at affordable prices. The company's president himself travels around the world to find the best ingredients and the tastiest treats. It is this continuously innovative spirit that has pushed the company to expand and upgrade its production plant on almost a yearly basis.