Cinema 2000, Inc. found its humble beginnings in the year 2000. Formerly of the Gotesco group, this fresh, new and young company branched out on its own and embarked on an ambitious and challenging journey. Cinema 2000, Inc. had only one goal, to revolutionize the film industry and make movie-watching synonymous to their name. With the catch phrase, "Movie theaters of the new millennium," they set out on the difficult task of introducing movie-going as a lifestyle to the Filipino culture and mentality. Banking on an extensive knowledge of the industry and years of experience, they built from scratch what is now thriving theater chain, with potential for further growth and expansion.