Marketing Executive | Offline Channels  

Responsibilties

Architect and execute an overall offline marketing strategy to deliver on core business metrics: awareness, app installs, usage, loyalty.

This means:

• Channel Strategy. Mapping the range of channels that will reach consumers where it matters.
• Look and Feel. Shaping the concept, visuals, message and overall look-and-feel with the creative team.
• Go-to-Market. Doing what it takes to win with consumers.
  • Lead suppliers and publishers to deliver maximum promotional value at best cost
  • Collaborate with internal digital marketing and operations teams to bring campaigns to life
• Outcomes. Owning the results.
  • Surface an analytics and attribution mechanism that reveals what works (and what doesn’t)
  • Optimize cost-per-acquisition and cost-per-action over time
  • Shamelessly learn and reapply best practices to build best-in-class offline marketing capability throughout Angkas

Measures of Success:

• Business growth
• A clearly-defined framework for a winning, scalable offline marketing strategy
• A strong attribution mechanism that tells us what’s working and what’s not
• A continuously decreasing cost-per-acquisition and cost-per-action

• Thinker. You can define a broad strategy and adjust it as you go along.
• Hustler. You get things done, fast. You’re a survivor.
• Data-driven. You can wrestle numbers and learn really quick. Everything is a grand experiment that reveals something new. As a minium, you should be comfortable with spreadsheets like Excel or Google sheets to crunch numbers.
• Structured Communicator. You can explain your plans and decisions to the team in an easy-to-follow, well thought-out way.
• Offline experience. BTL is your home base. You’ve done pop-up activations, events, flyering, OOH, and everything in between -- and now you’re ready to take it to the next level.