Data Analytics Ventures Inc. (DAVI)
Data Analytics Ventures Inc. (DAVI)

Digital Marketing Officer | Performance and Channel Analytics  

Data Analytics Ventures Inc. (DAVI)

  • Pasig, Philippines
    Philippines, Metro Manila, Pasig, Ruby Rd, San Antonio
    Metro Manila
  • Full timeFULL_TIME

Expired 25 days ago

Job closed.

Job Description

A Digital Marketing Officer for Performance & Channel Analytics will be responsible for:

  • Digital paid media performance of marketing campaigns, tag management and channel analytics for web, app, and social media platforms
  • Liaising with product or program owners, in-house marketing communications contributors, and media and advertising agencies for timely delivery of campaigns, optimization phases, and cross-channel reports
  • Monitoring channel audits, tracking integrations, AdTech platforms, and channel analytics dashboards (i.e. sessions, DAU/MAU, etc. via Google Analytics, Firebase and Appsflyer)
  • Overseeing and/or implementing channel requirements on new content deployments, channel support (i.e. carousel feature, push notification, etc.) and direct-to-member platforms for acquisition
  • Utilizing owned channels optimization techniques to gain more traffic and downloads (i.e. SEO and ASO)
  • Navigating seamlessly between analytics tools and digital customer journeys, identifies metrics that drive member acquisition, engagement, and retention, and derives actionable insights from multiple data points, to ensure constant contribution to critical conversion funnels
  • Deriving strong consumer insights and promotion strategies through platform and channels analysis

Minimum Qualifications

  • Graduate of Bachelor's degree in Marketing Management, Statistics, or any relevant course
  • At least 2-3 years of relevant experience in digital marketing
  • Good knowledge and experience in digital such as but not limited to Paid, Owned, Shared, Earned and CRM
  • Possesses strong analytical skills and data-driven thinking
  • Should be organized and highly collaborative
  • Excellent interpersonal and communication skills
  • Ability to work within campaign management and planning area

Perks and Benefits

  • Work from HomeWork from Home

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Robinson Cyberscape Gamma Project, Ruby Rd, 1605 Pasig, Philippines
Information Services
1 opening

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About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) offers products and services that perform deep-dive data analysis on brands, consumer behavior, and market demands. DAVI uses rich data foundations to navigate and unlock patterns that will enhance business processes and, thus, ensure friction-free experiences for customers. DAVI’s platform can identify the right price, promotional campaigns, and product assortment. At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses. DAVI helps businesses get a deeper understanding of their brand and category performance. The company's insights help them determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions. DAVI is a foresight-driven company with a diverse mix of industry leaders and up-and-comers who are well-versed in strategic leadership, data innovation, e-commerce, business development, technology, and growth marketing in its operations. The people at DAVI aim for precision in everything they do. DAVI advocates a culture of excellence and knowledge-sharing among its people. Each one is expected to be the very best at what they do and serve as mentors to their colleagues. DAVI gives its people the chance to be part of the wave of the future, as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.

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