Digital Marketing Specialist  

Create original content that is consistent with the school's branding guidelines for various communications channels such as:

• Social Media

• Website and other online platforms

• Internal Documents and Templates

• Newsletters

Contribute to the execution of the Branding and Communications Marketing Plan

Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.)

Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand

Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.

Attend and participate in various activities or events, both internal and external, to increase brand awareness.

Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations

Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements

Define key messages and brand voice for advertisements and marketing collaterals

Monitor current industry trends and turn them into persuasive copy concepts

Other tasks that may be assigned from time-to-time

Graduate of AB or BS in Communications, Journalism, Marketing and other related courses

At least 2 - 4 years of immersive experience in a communications-related or copywriting role

Knowledge and some proficiency in content management systems and Adobe software

Must possess strong relationship-building and communication skills

Must possess exceptional writing and composition skills in various written formats (narrative, short form, interviews, scriptwriting, etc.)

Excellent command of the English Language (both written and verbal)

Ability to work around new software and technology is an advantage