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CIIT College of Arts and Technology
CIIT College of Arts and Technology

Marketing Manager  

CIIT College of Arts and Technology

 
  • Quezon City, Philippines
    Quezon City, Metro Manila, Philippines, 94 Kamuning Road, Interweave Building
    Quezon City
    Metro Manila
    Philippines
    Philippines
    TELECOMMUTE
  • Full timeFULL_TIME

Posted 3 days ago and deadline of application is on 14 Aug

Recruiter was hiring 2 days ago

2022-06-29T18:48:08.827731+00:002022-08-14T16:00:00+00:00

Job Description

  • Lead the team to drive growth across all target segments via acquisition of student enrollees.
  • Develop and strengthen the brand of the school according to its vision
  • Widen the school’s reach to its target segments based on the academic programs on offer
  • Identify potential trends in the industry and open new academic programs that would help address the need of the industry for talented workforce or potential leads to new business endeavors
  • Work with the Academics Department to develop the programs to be suitable for the target segments
  • Manage end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy, and budget planning.
  • React to mid-campaign performance and strategy shifts and optimize in between campaign activities whenever appropriate.
  • Controls the digital corporate marketing budget with rigorous tracking and prioritization to deliver on business plan commitments
  • Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
  • Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, social media, events, webinars, orientations, etc.
  • Prioritize and demystify objectives or tasks into actionable next steps for the team.
  • Ensure that the team always has the necessary skills to take on present and upcoming trends in marketing and business development
  • Be the lead point of contact with partner agencies and guide them to execute best in class digital corporate platforms and digital campaigns
  • Develop partnerships with digital agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges

Minimum Qualifications

  • MBA or Master’s Degree in Marketing or related programs from top universities

  • At least 5 - 7 years of direct and immersive experience in marketing campaign management and product development

  • Proven track record of leading teams within organizations with a wealth of knowledge, experience, and confidence in identifying and solving problems or bottlenecks in the marketing/sales pipeline

  • Experience in working on projects from ideation to completion

  • General knowledge and enthusiasm with the technology and education space is an advantage

  • Excellent knowledge of the Philippines market, deep understanding of consumer insights, and the digital marketing landscape.

  • Results-oriented and data-driven. Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.

  • Profound understanding of the digital consumer journey and how to leverage the digital touchpoints to deliver incremental reach, higher traffic/conversion to e-commerce, and engagement.

  • Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.

  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.

  • Strong relationship-building and business communication skills

  • Excellent command of the English Language (both written and verbal)

  • The ability to work around new tools and processes is an advantage

  • A passion to improve the education landscape in the Philippines

Perks and Benefits

  • Work from HomeWork from Home
  • Free Lunch or SnacksFree Lunch or Snacks
  • Medical / Health InsuranceMedical / Health Insurance
  • Paid Sick LeavePaid Sick Leave
  • Employee DiscountsEmployee Discounts
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave

Preferred Courses

  • Marketing
  • Business Administration [Business Management]
  • Advertising

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Master's degree graduate
Recruiter response to application
Always
Office Address
94 Kamuning Road, Interweave Building, Quezon City, Metro Manila, Philippines
Vacancy
1 opening
Website
http://www.ciit.edu.ph

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About CIIT College of Arts and Technology

CIIT College of Arts and Technology Want to help make a difference? CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.

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