Collins International Trading Corporation

“To help enhance the quality of life of the Filipinos, by bringing world-class products to them at the most reasonable prices, backed up by quality after-sales services, for the customers’ total satisfaction.” Such is the corporate vision of COLLINS INTERNATIONAL TRADING CORPORATION, a marketing distribution company of consumer durable products established in August 1980. “To help enhance the quality of life of the Filipinos, by bringing world-class products to them at the most reasonable prices, backed up by quality after-sales services, for the customers’ total satisfaction.” Such is the corporate vision of COLLINS INTERNATIONAL TRADING CORPORATION, a marketing distribution company of consumer durable products established in August 1980. BRIEF HISTORY Collins started as a business machine division of its retail parent company, Automatic Centre, the Philippines’ oldest and one of the largest appliance chain stores since 1948. With only 5 people, the business machine division began to sell SHARP calculators in 1979. With the success of its Sharp sales operations, it was then spin off in 1980 to become Collins International Trading Corporation, the distribution company. Since the beginning, COLLINS has endeavoured to make each of the products it carries, from virtually unknown brands to becoming household names, through a Total Marketing Approach. For the past 33 years, COLLINS has achieved a steady growth of sales, product line, marketing activities and manpower. Using the Total Marketing Approach, the dynamic and highly creative product management teams of COLLINS, have successfully introduced and developed the following world class products. Exclusive products distributed include Sharp Calculators, Moulinex, Krups, Thermos, Omron Healthcare products, Dowell Appliances, IRest Massage Chairs, Eglo Lifestyle Lamps and Lights, and Tefal kitchen and home appliances. As the exclusive distributor of these world-class brands, COLLINS markets them through an extensive nationwide network of dealers – in Luzon, Visayas and Mindanao. At present, the network is comprised of more than 1000 outlets in Metro Manila and in the key provincial areas. This wide distribution network, however, has not stopped the sales force from continuously working and improving the valuable business partnership with the dealers on a long term basis.