Digital Marketing Specialist  

About Digital Marketing Specialist:

We're looking for an exceptional digital marketing specialist with a passion to make Indonesia competitive on a global scale. As a marketing specialist, you will work directly with the Head of Digital Marketing to rethink how brand interest and engagement can be driven at scale in the venture business. Alongside the Marketing team, you're responsible for bringing students and the highest quality tutors/tutoring centers to join CoLearn's ecosystem.

Responsibilities:

* Generate interests from Indonesian students to join CoLearn application

* Work closely with the Head of Digital Marketing to figure out the best way to grow quickly (e.g. do A/B testing for marketing campaigns, execute marketing initiatives, and monitor)

* Build a new set of practices for funneling in the context of an early-stage EdTech business

* Provide recommendations based on data as to how we should craft our acquisition and engagement strategy

* Manage CoLearn's key digital channels including but not limited to social media, website, email, LinkedIn, mobile app

* Understand the psychometric of customers and build a digital strategy from those data to increase brand awareness and engagement

* Perform holistic analysis on attribution across the CoLearn's marketing funnel, measuring social sentiment, customer response, and linking it to quantitative metrics

Qualifications:

* 1-2 year experience in a B2C marketing role, particularly those with responsibility for driving engagement

* A genuine curiosity in the dynamic of the marketing world and education technology

* Possess a fresh approach to problems in education technology with solutions in digital marketing.

* Good project management skills and able to excel in a fast-paced environment, with the maturity to set your own goals and roadmap

* Understanding of digital organic and paid channels across search, social media, and email

*Fluency in spoken/written Indonesia & English

* Practical know-how in using a combination of content and channel strategy to drive engagement

* Knowledge in metrics or third-party app in the marketing analytics sector is a plus, and knowing which tools work best for which use cases.