Coins.ph
Coins.ph

Adwords Channel Manager  

Coins.ph

 
  • Pasig, Philippines
    , 12F Centerpoint Bldg. Julia Vargas cor Garnet St, Pasig, Metro Manila, Philippines
    Pasig
    Metro Manila
    Philippines
    Philippines
  • ₱50,000.00 - ₱55,000.00 / month
    PHP
    50000
    55000
    50000
    MONTH
  • Full timeFULL_TIME

Expired 6 years ago

2018-03-31T16:00:00+00:00
Job closed.

Job Description

You will be working with Coins.ph’s Growth Team, helping scale a hyper-growth company while working with and learning from a team of engineers, growth hackers, and entrepreneurs. You will be responsible for growth and continued health of Coins.ph’s AdWords accounts across all business segments, managing weekly budgets and optimizing and expanding the performance of the AdWords channel. You will be creating new growth hypotheses related to Adwords, guiding the development of analytics dashboards, and ensuring that all KPI metrics are in place. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth hackers to plan, test, optimize and scale initiatives designed to reach users looking for cryptocurrencies related services, online payment of utilities, QR merchants and peer to peer transactions, in Philippines and Thailand.

Responsibilities:

  • Envision, Plan, Create, Expand and Optimize hyper-local, regional and national SEM campaigns (including search, display, video, app)
  • Create well-reasoned hypothesis and execute, and manage experiments to test those hypotheses
  • Become familiar with all sources of growth data and quickly pull, integrate, and analyze data as needed
  • Work closely with the rest of Marketing team to ensure PPC tactics are aligned with overall marketing strategies and are together driving lead and conversion goals
  • Implement successful bidding strategies, optimization techniques, effective keyword management, monitor - revise - and conduct ads and landing page tests bi-weekly
  • Communicate weekly on status, timeline, budget, performance and competitive intelligence analysis
  • Maintain up to date knowledge and insight regarding best practices, new emerging trends and any new game-changing events in the field of SEM

Minimum Qualifications

Requirements:

  • While no specific prior technical experience is necessary, to excel at this position you must have an entrepreneurial mentality and a background in preferably in Computer Science, Statistics, Physics or Mathematics
  • You must have experience optimizing and expanding AdWords accounts through hypothesis-driven, analytical approaches
  • You must be an extremely quick thinker with a record of rapid turnaround on projects
  • You must have excellent verbal and written communication skills
  • You must have 2+ years of experience with paid search engine advertising managing 6 figure spend per month
  • You must have a thorough knowledge of:
    • AdWords Editor
    • Trueview Video ad formats and video networks
    • Various online keyword research tools
    • Adwords Scripts
  • You must have experience with analysis and reporting using Google Analytics
  • You must not be someone who uses mouse while working on Excel
  • You must have Good verbal, quantitative, and presentation skills
  • You must be an individual contributor to thrive at Coins. You will not be here just to tell other people what to do
  • Detail -oriented, professional attitude and reliable.
  • Must be well organized, self-starter and willing to work with less supervision
  • Flexibility and eagerness to meet the challenges of a start-up organization
  • Passion for startups and financial inclusion

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
12F Centerpoint Bldg. Julia Vargas cor Garnet St, Pasig, Metro Manila, Philippines
Industry
Information Technology / IT
Vacancy
1 opening
Website
https://coins.ph/

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About Coins.ph

At Coins.ph, we give people the freedom to use their money the way they want. Over half of the population in South East Asia is un-served by traditional banks and left to transact in cash leaving them exposed to high remittance fees, high-interest loans, and unable to save, invest, or build credit. We believe that everyone deserves access to financial services regardless of having a bank account or credit card. Coins.ph uses digital currency and mobile phones to increase accessibility and reduce the cost of driving financial services to customers - bridging the gap between the banks and the unbanked. We are going to change the landscape of financial inclusion in Southeast Asia

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