Digital Content Strategist
Brighttank Inc.
- Pasig, PhilippinesPasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Duties & Responsibilities
Proactively takes part in setting digital content strategies using all necessary tools
- Websites
- Social Media
- Blog
- Short Messaging (Whatsapp)
Develops unique briefs and strategies and builds upon current strategies within the digital arena to meet and exceed the company's objectives
- Write effective communication briefs, ensuring that creative and media are effectively integrated
- Assist in developing style/content guides
- Write effective and custom copies for various digital platform of the company
Manages research studies that yield rich insights into consumer online behavior
- Understand all of the digital touch points that the company's audience interacts with every day
- Identify opportunities for the company to use digital technology to enhance its overall marketing mix
Analyzes online traffic metrics and suggest solutions to boost online presence
- Monitor SEO/SEM, promo, and campaign performance metrics to forecast trends
- Conduct keyword and SEO research to understand audience needs
- Recommend and improve online content base on results-driven from the analytics report
Prepares, presents, and monitors on a weekly and monthly basis all online analytics to gauge the effectiveness of materials on every platform
- Effectively communicate complex and technical information in an understandable manner
- Ensure that analytic results are taken seriously to further improve the various digital channels of the company
- Explore and recommend other measuring tools that can effectively gauge the success of creative and marketing outputs on all of the company's digital channels
- Submit a monthly report to the Head of Department with recommendations to better the communication, marketing, reach, and strategy across the company's digital platforms
Stays current with the digital trends and practices
- Ensure that the company stays on top of emerging trends in the digital space
- Research services and current strategies to identify new opportunities
- Closely follow trends related to how consumers are accessing information
Performs other duties that may be assigned
Minimum Qualifications
- Candidate must possess at least Bachelor's/College Degree in Mass Communications, Marketing or equivalent.
- Required language(s): English
- Preferably Supervisor/5 Yrs & Up Experienced Employee
- At least 3 years of creatives, media/digital marketing, advertising, and social platform strategy development work experience
- Results-oriented and able to work under pressure and tight deadlines
- Excellent written and oral communication skills
- Excellent organizational and interpersonal skills
- Strong analytical skills, including the ability to identify and quantify the financial impact of opportunities with limited data
- Willing to work in Ortigas Center, Pasig City (when required)
Perks and Benefits
- Special Leave Benefits for Women
- Paid Holidays
- Medical / Health Insurance
- Paid Sick Leave
- Flexitime
- Performance Bonus
- Paid Bereavement/Family Leave
- Life Insurance
- Paid Vacation Leave
- Medical, Prescription, Dental, or Vision Plans
Other
Work from Home (Temporary)
Required Skills
- Digital Marketing
- Digital Creative Direction
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- Strata 2000
About Brighttank Inc.
We are a group of smart and fun creatives with comprehensive expertise in editorial work, design, and video production. Here, we provide contemporary multi-media solutions targeted for forward-thinking, globalized markets. We specialize in digital and IT-related services that aim to produce and develop lasting, effective results that resonate with a global audience.