CRM Data Analyst  

The Data Analyst will be responsible for delivering data-driven, actionable customer insights to the Marketing team that will directly contribute to increased sales, profit and customer loyalty. The position requires 3-5 years’ experience with direct marketing techniques on top of an understanding of customer transactional data. In addition, a sound technical background is required to facilitate collection and summary of key marketing insights from our transaction tables.

This includes but not limited to:

• Write high-quality SQL code and Access queries to retrieve and analyze data.
• Analyze customer data to answer business questions and produce data-driven stories that reveal key insights into consumer behavior.
• Analyzes customer data to create customer profiles, segmentation, and trending analysis, LTV modeling and response analysis.
• Provide internal business teams with accurate and relevant customer insights and dashboards that enhance and guide effective decision making.
• Increase ROI of direct marketing spend through data-driven targeting recommendations using predictive modeling techniques.
• Works closely with the IT team and outside technology companies to enhance CRM database and troubleshoot problems; supports new technological integration projects.

• Bachelor’s Degree in the field of Marketing, Business Analytics or statistics.
• 3-5 years work experience in CRM, data analytics, preferably e-commerce industry
• Marketing oriented and understands marketing metrics.
• Highly proficient in Database segmentation, SQL.
• Strong experience with data mining and query tools and ability to write SQL code
• Experience in regression testing, predictive modeling & A/B testing
• Proficient with BI reporting tools such as Tableau
• Proficient with Microsoft Office; advanced Access and Excel skills required, as well as experience with generating Powerpoint slides.