Email Marketing Specialist

Baytech BPO Corporation

  • Pasig, Philippines
    Unit 2505, 25/F, Discover Center ADB Avenue, Ortigas Center, Pasig City, Pasig, Metro Manila, Philippines
    Pasig
    Metro Manila
    Philippines
    Philippines
    TELECOMMUTE
  • Full time
Recruiter was hiring 2 hours ago

Job Description

Baytech BPO Corporation provides the best Digital Marketing strategies for the business of our clients and we need an E-mail Marketing Specialist to join our team of experts. Your experiences and knowledge will be a strong addition to our growing business and through our collaborative effort, we can carry out the best possible outcome for our client.

Duties and Responsibilities

  • Create email marketing campaigns and web landing pages through a marketing automation platform
  • Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
  • Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects.
  • Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
  • Work closely with the content creator and tech team to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Grow our email list organically.
  • Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
  • Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
  • Analyzing email and customer behavior and their key characteristics to improve email marketing
  • Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
  • Staying up-to-date on current trends and best practices in email marketing

Minimum Qualifications

  • Proven 1-2 years of experience in e-mail marketing.
  • Proficiency in commonly used email marketing platforms including but not limited to Klaviyo, MailChimp, and Mailerlite.
  • Strong proofreading and editing skills
  • Excellent understanding of email marketing concepts and metrics.
  • Ability to write marketing copy for various industries and/or brands while capturing their voice
  • Ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
  • Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
  • Experience in strategizing, creating, and implementing drip campaigns
  • Excellent verbal, interpersonal, and written communication skills
  • Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
  • Passion about optimization and data analysis, discovering new insights across to increase performance.
  • Self-directed, capable of staying on track and pursuing solutions without supervision
  • Strong organizational skills and exemplary attention to detail

Perks and Benefits

  • Flexitime Flexitime
  • Work from Home Work from Home
  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Single Parent Leave Single Parent Leave
  • Special Leave Benefits for Women Special Leave Benefits for Women

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Often 
Office Address
Discovery Center ADB Avenue, Ortigas Center, Pasig City
Industry
Business Process Outsourcing
Vacancy
1 opening
Website
http://baytech.ph

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About Baytech BPO Corporation

Established in 2016, Baytech BPO aims to provide our clients with solutions that actually work. The team is composed of online marketing professionals with a combined experience of over 30 years in the industry. The rise of e-commerce websites have ballooned over the past decade and as quickly as they are created, they die out just as fast. Setting up an online business we make sure that we create a business for our clients that will actually create profit. Frustrated by our own experience with outsourcing services, we know what it is like to be in our clients’ shoes. That gives us the edge when it comes to anticipating client needs. With Baytech, you can be sure to get the best quality service. Send us an email to know more about our services.
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