Digital Marketing Manager for B2B (SaaS)

Baytech BPO Corporation

  • Pasig, Philippines
    Unit 2505, 25/F, Discover Center ADB Avenue, Ortigas Center, Pasig City, Pasig, Metro Manila, Philippines
    Pasig
    Metro Manila
    Philippines
  • Full time
Posted a month ago and deadline of application is on 17 Oct
Recruiter was hiring 12 hours ago

Digital Marketing Manager for B2B (SaaS)

Baytech BPO Corporation

Job Description

  • Plan, execute, and measure business-to-business digital marketing programs (digital media, database marketing, online marketing, search engine, social media, websites, etc) across multiple channels with extensive experience in paid media buying on channels like LinkedIn, Facebook, SEM and display advertising.
  • Define and drive marketing programs to generate/accelerate/reactivate sales pipeline across various stages of buying cycle and personas.
  • Develop, implement, and iterate on full life-cycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences to enable the sales team to qualify and win deals faster.
  • Record and analyze performance data as well as enterprise software buying behavior data from our acquisition campaigns and provide insight to the team on a weekly basis.
  • Contribute directly to building and executing upon a robust content calendar that educates buyer personas and addresses customer pain points across the marketing funnel. Perform continued audience research, persona planning, and discovery of current trends.

Minimum Qualifications

  • 5+ years experience of hands-on digital marketing experience within an established B2B software brand or agency is preferred.
  • Experience with marketing automation platforms (Hubspot is preferred), sales CRM and analytic platforms (Google Analytics, etc). Knowledge of multi-touch attribution and conversion tracking.
  • Experience with CMS Software (Wordpress + some HTML), landing Page creation, SEO/SEM campaigns, A/B testing and multivariate experiments.
  • Experience with Account Based Marketing, organic marketing, including website optimization, paid marketing, including Google AdWords (Search, retargeting, and Display) and Paid Social (LinkedIn and Twitter).
  • Nimble and agile team player with ability to thrive in a fast-paced startup environment where direction and goals can pivot quickly to meet business objectives.
  • Quantitative and data-driven thinking to marketing ideation, planning and execution.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Perks and Benefits

  • Flexitime Flexitime
  • Work from Home Work from Home
  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Single Parent Leave Single Parent Leave
  • Special Leave Benefits for Women Special Leave Benefits for Women
  • Medical / Health Insurance Medical / Health Insurance
  • Free Lunch or Snacks Free Lunch or Snacks
  • Gym Membership Gym Membership
  • Performance Bonus Performance Bonus

Required Skills

  • Google Analytics
  • Search Engine Optimization (SEO)
  • Content Marketing

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Often 
Office Address
Discovery Center ADB Avenue, Ortigas Center, Pasig City
Industry
Business Process Outsourcing
Vacancy
1 opening
Website
http://baytech.ph

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About Baytech BPO Corporation

Established in 2016, Baytech BPO aims to provide our clients with solutions that actually work. The team is composed of online marketing professionals with a combined experience of over 30 years in the industry. The rise of e-commerce websites have ballooned over the past decade and as quickly as they are created, they die out just as fast. Setting up an online business we make sure that we create a business for our clients that will actually create profit. Frustrated by our own experience with outsourcing services, we know what it is like to be in our clients’ shoes. That gives us the edge when it comes to anticipating client needs. With Baytech, you can be sure to get the best quality service. Send us an email to know more about our services.