Sales and Marketing Officer  

The purpose/objective of a Sales and Marketing Officer is to accomplish business development activities by researching and developing marketing opportunities and plans; implementing sales plans in coordination with the Managing Director’s key objectives and the company’s outstanding strategic vision and negotiating skills with a sound knowledge and understanding of the promotion of Auskills at both current and new partners and customers.

Sales and Marketing

• Accomplishes marketing and sales objectives by working closely with the Recruitment Consultants
• Identifies marketing opportunities by defining market, competitor's share, and competitor's strengths and weaknesses
• Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising Director on maximising business relationships and creating an environment where customer service can flourish.
• Responsible for developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting Auskills’ presence throughout Australia.
• Assist in the development of the annual marketing plan, specifically advising on: realistic forecast (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic operational costs; and sales promotion program plans.
• Meets marketing and sales financial objectives by:
  • Forecasting requirements
  • Preparing an annual budget
  • Scheduling expenditures
  • Analysing variances o Initiating corrective actions.
• Determines annual and gross-profit plans by:
  • Forecasting and developing annual sales quotas
  • Projecting expected sales volume and profit for existing and new services
  • Analysing trends and results
  • Establishing pricing strategies
  • Recommending selling prices o Monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising and promotional programs
• Provides information by collecting, analysing, and summarizing data and trends.
• Ensure that the company targets are met and exceeded

Business Development

• Identify potential clients, and the decision makers within the client organisation.
• Research and build relationships with new clients
• Set up meetings between client decision makers to introduce Auskills services
• In collaboration with the Marketing arm, develop and create slides and marketing collaterals for client presentation
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
• Use a variety of styles to persuade or negotiate appropriately.
• Convert prospects into clients.
• Ensure that new clients understand the Bridging Program, Student Program and RPL
• Attend industry functions, such as association events and conferences, and provide feedback and information on market trends to the team.
• Identify opportunities for campaigns, services, and various channels that will lead to an increase in revenue.
• Using knowledge of the market and competitors, identify and develop the company’s unique Auskills’ selling propositions and differentiators.
• Organise events to beef up existing pool of candidates in In coordination with reputable agencies and educational institutions
• Facilitate individual or group discussion during career fairs
• Strengthen market potential of candidates by building applicant sources through partnership with educational institutions and agencies
• Keep abreast with different visa types and conditions in Australia
• Pro-actively scans the labour market on a global scope with focus on Asian and european Market to tap potential candidates through internet research
• Pro-actively scans the labour market within Australia to tap potential candidates through different sourcing strategies
• Prepare ad hoc recruitment reports
• Provide analytical and well documented reports to the rest of the team

Communication and Working Relationships

• Achieving and maintaining high standards of service delivery at all times
• Provide satisfactory and timely responses to all correspondences and other enquiries
• Receives inbound calls regarding various Auskills’ services
• Liaises with co-employees and external contacts
• Handles day-to-day internal and external transactions
• Promote company’s reputation as “best place to work”
• Attend industry functions, such as association events and conferences, and provide feedback and information on market trends to the team.
• Prepare standard and ad hoc reports and provide commentary or recommendation for action as appropriate

Supervisory Roles

• Supervise directly the Sales and Marketing Associates (SMA) and Admin Specialists (AS)
• Ensure that the SMA and AS follows the organisation's policies and procedures
• Regularly review the needs of the SMA and AS that will enable him or her to work efficiently
• Develop the training plan to ensure that the SMA and AS have the necessary expertise to carry out their jobs.
• Provide ongoing guidance to the SMA and AS, often in the forms of ongoing coaching and counselling SMA and AS
• Set performance standards for tasks, jobs and roles of the SMA and AS.
• Ensure that the SMA and AS have appropriate and realistic goals.
• Provide ongoing feedback about the employee's performance.
• Conduct performance appraisals on a regular basis, including assessing how the employee has performed and what they can do to improve in his or her job.
• Develop performance improvement plans if the SMA and AS’s performance is not adequate.

Education

• University Degree in Business and/or Marketing is preferred but not essential

Technical Knowledge or Skills

• Financial Planning and Strategy
• Marketing Concepts
• Positioning
• People Management
• Territory Management
• Sales Planning
• Competitive Analysis
• Understanding the Customer
• Product Development
• Client Relationships
• Creative Services

Experience

• At least three (3) years’ experience in the same role, in a small to medium-sized company from any industry