Ad Copywriter
August 99, Inc
- Pasig, PhilippinesOrtigas Center, Pasig, Metro Manila, Philippines, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
Clickality is a company that specializes in providing digital marketing solutions to help businesses build their brands online.
Being in an industry known for its fast-paced environment and ever-changing ecosystem, members of the team are expected to be open, adaptable, and forward-thinking.
Our organization culture can be best described as "playful-productive"-where everyone is encouraged to develop their passions, own their individuality, work with the team, and be the best versions of themselves in order to deliver exceptional, genuine results.
Job Description
The Ad Copywriter will lead the conceptualization, creation, development, and analysis of copies required for both SEO and PPC projects. You will be responsible for coming up with relevant, compelling, and effective short-form copies designed to achieve client-specific goals.
Digital marketing is fast-paced, ever-changing industry, so you are expected to be agile, resourceful, and constantly up-to-date when it comes to best practices in digital copywriting.
You will report directly to the Assistant Team Lead and the Digital Marketing Manager.
Responsibilities include:
- Research to understand the client's service, target audience, and competitor activities
- Write custom, keyword-rich copies for various digital platforms including, but not limited to: website, SEO components, search ads, display ads, and social media ads.
- Come up with compelling content that will encourage the target market to take a specific actions (clicks, calls, website visits, inquire, etc)
- Analyze ad performance and optimize copies to improve conversions.
- Conceptualize how keywords could be effectively incorporated on various digital content formats.
- Provide content recommendations and execute strategies in accordance with client goals.
- Coordinate with project managers and other departments necessary to actively communicate updates on SEO/PPC content tasks.
- Keep pace with digital marketing copywriting industry trends and developments.
- Complete the following certification programs within the first quarter of employment:
- Hubspot Content Marketing Certification
- Google Digital Garage Certification
Minimum Qualifications
Key Competencies:
- Great command of the English language
- Strong work ethic
- Consistent delivery of exceptional output
- Great attitude and communication skills
- Ability to work in a team and autonomously
- Resourceful and adaptive
- Has initiative to lead and influence
- Ability to establish priorities and organize responsibilities simultaneously
- Team player, with the confidence to work with, lead, or guide other departments when necessary
- Ability to work under pressure
- Detail-oriented
- Has the desire to learn and grow
Requirements:
- Highly creative and imaginative
- Skilled in writing clear, concise, and grammatically correct copy
- Understand the different language styles that appeal to various markets
- Willing to learn SEO, Google Adwords and all paid search and social platforms
- Strong attention to detail
- Passion for digital marketing
- Effective communication and reporting skills
- Excellent project management skills.
- Self starter, has the ability to work with minimum supervision.
- Has worked with a team, can coordinate with all TLs and department heads.
- Excellent writing skills
- Excellent English speaking skills - North American or neutral accent is preferred.
Perks and Benefits
- Work from Home
- Single Parent Leave
- Medical / Health Insurance
- Paid Sick Leave
- Paid Holidays
- Paid Vacation Leave
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Writing and Content
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Ortigas Center, Pasig, Metro Manila, Philippines