Digital Marketing Manager  

Duties and Responsibilities:

• Develop digital marketing campaigns and content strategies to be deployed across our social
• media channels, bought/paid media and email marketing
• Analyse reports and trends to create insights that will help drive digital marketing content strategies
• Implement SEO / ASO best practices and write meta content to support our social media channel and app store presence
• Use digital marketing tools to help generate leads and increase reach
• Design & develop marketing collaterals for our app/play store, social media channels and websites
• Engage with digital marketing agencies, coordinate and monitor activities
• Engage with media, journalists, bloggers and influencers to increase brand awareness and generate leads
• Write, edit, design and publish marketing content through email marketing, websites and social media channels
• Write, edit and design all kind of client communication
• Plan, implement and monitor CPA, CPI, CPC campaigns
• Design, build, and maintain company’s digital presence (website, blog, social media)
• Design, build, and maintain data marketing platform (permission basis)
• Collaborate with internal teams to create, edit, optimize marketing communication

• Masters / Bachelors degree with a focus on digital marketing
• More than 3-years experience with digital marketing in a digital agency environment or digital marketing unit for an app
• Communicate effectively in English - both written and verbal form.
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of
  • Web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc)
  • Mobile app analytics tools (e.g. Firebase, Appsflier, Google Play Analytics, Apple App Analytics)
  • Ad tools (e.g., Google Ads, Apple Search Ads)
  • Email tools (e.g., Mailchimp, Mailgun)
  • Social media platforms and tools (Facebook, LinkedIn, Instagram, Twitter, Hootsuite)
  • CPA/I/C tools
• Working knowledge of Ad serving tools (e.g. DART, Atlas)
• Familiarity with managing websites with WordPress
• Familiar with Graphic Design tools, such as Adobe Photoshop, Illustrator & InDesign, Sketch and Invision
• Working knowledge of HTML/CSS/SASS/JavaScript development and constraints
• Experience in setting up and optimising
  • Ad words campaigns
  • CPA/CPI/CPC campaigns
  • Optimising landing pages and user funnels
  • with A/B and multivariate experiments
• Proficient in interpreting and extracting meaningful insight from data
• Ability to follow technical specifications and production processes
• Excellent time management, problem-solving, teamwork, management, leadership, and communication skills