Brand Manager / Brand Strategist

Astoria Hotels & Resorts

  • Pasig, Philippines
    15 Escriva Dr. Ortigas Business District, Pasig, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 28 Aug
Recruiter was hiring 2 days ago

Brand Manager / Brand Strategist

Astoria Hotels & Resorts

Job Description

  • Develops and implements the brand strategy and plans of Astoria Hotels and Resorts, and supporting its affiliated brands.
  • Responsible for the development of marketing initiatives with the aim of fulfilling overall brand and sales objectives
  • Assists with the internal development of the Branding Creatives, and Public Relations department, including aiding in the operations by conducting research, undergoing training and lasing with other departments, among other essential responsibilities.
  • Spearheads strategic marketing initiatives through integrated marketing campaigns to push and champion the brand to the right markets, and ensuring marketing budgets are met.
  • Aligns with sales and operations to ensure that strategic initiatives will get the needed marketing support.
  • Monitors marketing efforts across all communication channel to conform to overall brand thrust and direction.
  • Ensures advertisements, promotions, tactical projects, sponsorship, and partnerships are aligned with the overall brand strategies.
  • Organizes and monitors advertising and promotional initiatives and events geared toward increasing sales and promoting specific services.
  • Reviews and evaluates the effectiveness of advertisements, campaigns, promotions, and events by gathering statistical and financial data for the period affected by the initiative.
  • Ensures all collateral developed are in line with agreed –upon objectives and takes into consideration its contribution to the overall communication mix.
  • Evaluates advertisements, sponsorships, partnerships, tie-ups, and create recommendations for the marketing head’s perusal.
  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
  • Regularly provide reports and updates to the Marketing Head to ensure all initiative are accomplished.

Minimum Qualifications

  • Candidates must possess at least a Bachelor's/College Degree in Marketing or any related course.
  • With at least 2 years of experience in Marketing and Brand Management
  • Must have good business acumen and high creativity
  • Must have good communication, interpersonal and organization skills
  • Must have supervisorial or management skills

Jobs Summary

Job level
Associate / Supervisor
Job category
Hospitality and Tourism
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
15 Escriva Dr. Ortigas Business District
1 opening

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About Astoria Hotels & Resorts

Astoria is a proud homegrown Philippine hotel chain that has established itself as a brand known for spacious rooms and suites, stunning architecture, and outstanding interior design. Top notch amenities and facilities, quality food and beverage, exceptional service and gracious Filipino hospitality are offered to guests from all over the world. With properties in key tourists destination in the country, Astoria is the top of mind destination to call home when traveling to Ortigas, Makati, Boracay, Bohol, and Palawan. Each of the resorts is located on the beachfront and provide guests with ocean views while each of the hotels is located in the Central Business Districts of Makati and Ortigas, making Astoria a choice for both business and leisure travelers. Astoria also owns and manages Minami Saki by Astoria (Japanese Restaurant at the ground floor of Astoria Plaza), Chardonnay by Astoria (an events place for 500 persons located right next door to bustling Capitol Commons and Valle Verde Country Club, and the Palawan Waterpark. Astoria Hotel and Resorts is managed by Asian Grand Legacy the pioneer in hospitality management, headed by legendary hotelier Miguel Cirqueda.
People who applied to this job also applied to