Brand Manager

Arla Foods Corporation

  • Makati, Philippines
    5th Floor, 125 L.P. Leviste Street , Makati, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 30 Jul
Recruiter was hiring 3 days ago

Job Description

• Develops and owns short-term brand plans (18-month horizon) within global guidelines.

• Manages specific implementation of annual brand plans in line with business and global brand strategy. Includes development and implementation of key elements of the marketing mix: ad-vertising, promotional campaigns, digital and shopper marketing.

• For Global brands – clearly defines communication asset requirements in accordance with 24-month future plan to the Global team. For Local brands – supports development of full marketing mix communication assets required in line with future 24-month future plan

• Manages, delivers and evaluates brand activities.

• Monitors and understands key brand tracking KPIs and implications.

• In conjunction with management support, develops consumer insights against brand(s) including key development research projects.

• Develops and leads close in brand line extension projects.

• Manages the marketing budget for brand(s).

• Manages 'day-to-day' agency relationships with core agencies feeding into their review and selec-tion.

• Builds strong relationships with cross-functional teams across Arla Foods marketing functions to ensure effective delivery of projects.

• Acts as internal champion and expert for brand(s).

• Gives input into 3-5 years’ brand strategy development.

• Develops and owns brand P&L, working with sales to ensure P&L delivery.

• Individual contributor in a start up organization.

Minimum Qualifications

  • A degree within marketing, business or equivalent.
  • In-depth brand building experience (+2 years).

  • 3-5 years of business experience – preferably 1-3 years of FMCG experience

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Single Parent Leave Single Parent Leave
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Performance Bonus Performance Bonus

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
V Corporate Center, 125 L.P. Leviste Street, Makati, 1227 Metro Manila, Philippines
Fast Moving Consumer Goods
1 opening

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About Arla Foods Corporation

Arla Foods amba is a Scandinavian multinational dairy cooperative owned by 12600 dedicated farmers based in Viby, Denmark whose behind global brands like Arla®, Lurpak® and Castello®. Our 19,000-strong team of passionate people have helped us become one of largest dairy companies in the world and the number one largest producer of organic dairy products in the world. Arla combines traditional craftsmanship and world-class technologies to ensure its products remain closer to nature, from farm to fridge. We’ve got a high performing culture and we have great ambitions. We’ve got a strong strategy for growing our business and one for growing our colleagues too. With a vision to create the future of dairy, and make healthy, natural dairy products for millions of people around the world with high focus on sustainability, there’s plenty to keep you motivated, challenged and continually developing here at Arla. So, if you would like to be part of a team that has challenging tasks, great ambitions and a dynamic environment where change is an everyday occurrence, then Arla is the company for you! Discover more about our business, immerse yourself in Arla life and see what opportunities we have available.