Brand Manager  

• Develops and owns short-term brand plans (18-month horizon) within global guidelines.

• Manages specific implementation of annual brand plans in line with business and global brand strategy. Includes development and implementation of key elements of the marketing mix: ad-vertising, promotional campaigns, digital and shopper marketing.

• For Global brands – clearly defines communication asset requirements in accordance with 24-month future plan to the Global team. For Local brands – supports development of full marketing mix communication assets required in line with future 24-month future plan

• Manages, delivers and evaluates brand activities.

• Monitors and understands key brand tracking KPIs and implications.

• In conjunction with management support, develops consumer insights against brand(s) including key development research projects.

• Develops and leads close in brand line extension projects.

• Manages the marketing budget for brand(s).

• Manages 'day-to-day' agency relationships with core agencies feeding into their review and selec-tion.

• Builds strong relationships with cross-functional teams across Arla Foods marketing functions to ensure effective delivery of projects.

• Acts as internal champion and expert for brand(s).

• Gives input into 3-5 years’ brand strategy development.

• Develops and owns brand P&L, working with sales to ensure P&L delivery.

• Individual contributor in a start up organization.

• A degree within marketing, business or equivalent.

• In-depth brand building experience (+2 years).

• 3-5 years of business experience – preferably 1-3 years of FMCG experience