ARC Public Relations, Inc. is a boutique agency that specializes in lifestyle brands. Formed in 2010 by well-known PR Professionals Leica Carpo, Celine Gabriel-Lim, and Jenny Yrasuegui, the three women have been in the industry of public relations and events for a cumulative 20 years. Though they are long-standing professionals, their team is comprised of young, dynamic, and creative individuals who offer key expertise in the areas of Public Relations, Brand Activations, Creative Media and Image Consultancy PR. Having forged a strong network in media and society, ARC Public Relations has been able to build a wide range of clients from high-end brands like Aura by Swarovski Fragrance, to mass market brands, like Watsons. Their entire clientele benefit from their fresh and original ideas, strong database, high impact campaigns and comprehensive, long term PR programs and strategies.