Senior SEO Specialist  

SEO Strategy and Analysis

1. • Develop and execute comprehensive SEO strategies

   • Utilize tools like SEMrush, Google Search Console, Keyword Planner, Google Trends, Ahrefs, and Exploding Topics for research and analysis

   • Create and maintain SEO plans using Notion and Excel

   • Analyze competitor strategies and identify opportunities

2. Content Strategy and Creation

   • Develop content strategies aligned with SEO goals for existing and new products

   • Create detailed SEO content briefs

   • Use Clearscope or similar tools to optimize content

   • Produce high-quality content that outperforms competitors

   • Write product marketing copy and blog posts

3. Link Building and Authority

   • Improve website authority scores

   • Develop and execute strategies to acquire high-quality backlinks

4. Technical SEO

   • Create tickets for the engineering team to address technical SEO issues

   • Conduct regular SEO audits and implement improvements

5. Email Marketing

   • Optimize email marketing campaigns and flows

6. Reporting and Communication

   • Provide regular reports on SEO performance and content effectiveness

   • Communicate blockers and challenges proactively via Slack

   • Collaborate with cross-functional teams to implement SEO strategies

• Based in the Philippines

• Must overlap with PT (9am – 7pm) for a few hours M-F

• Must have their own laptop and reliable internet (5mb/s+)

• Must be able to work at least 40 hrs/wk

• Strong critical thinking and problem-solving abilities

• Excellent written and verbal communication in English

• High level of proactivity and independent thinking

• Ability to learn quickly and adapt to new tools and strategies

• Demonstrated agency and ownership in previous roles

• Strong organizational skills and attention to detail

• Experience in SEO and content strategy (3+ years preferred)

• Basic proficiency in SEO tools (SEMrush, Google Search Console, Ahrefs, etc.)

• Familiarity with content writing and optimization

Preferred Candidates Have:

• Proactive communication: Ability to identify and communicate challenges, opportunities, and progress without prompting

• Critical thinking: Skill in analyzing complex situations and making informed decision

• Agency and independent thinking: Taking ownership of tasks and innovating solutions

• Adaptability: Quick to learn new skills, tools, and strategies as needed

• Strategic mindset: Ability to see the big picture and prioritize tasks based on impact

• Collaborative spirit: Effective in cross-functional teamwork and idea-sharing

• Work experience outside the recruiting area, particularly in the US or EU, or with US companies, and have returned home

• Graduated from a top local university