Digital Marketing Specialist

Anino Playlab

2 openings
Preferred Educational Attainment
Graduated from college
2 months ago
Application deadline
in 21 days
Recruiter responds
1% of the time
Recruiter last seen
13 hours ago
Computer Games
Employment Type
Full time
Office Address
Eurovilla 4, 853 Antonio Arnaiz Ave, Legazpi Village, Makati, Metro Manila, Philippines
Required Skills
Advertisement Design
Google Analytics
Facebook Ads
Analyzing Data
Preferred Courses
Business Administration [Marketing & Advertising Management]
Multimedia Arts
Marketing Management
Minimum Qualifications:
Graduated from college


  • Graduate of Bachelor's degree in Marketing, Communication or any equivalent field
  • Mobile consumer advertising or mobile media buying experience
  • Strong analytical skills
  • Intuitive grasp of data and strong with Excel
  • Genuine interest in social, gaming, analytics, and advertising a must
  • Experience – and a desire – to do both strategic planning and daily execution/optimization
  • Outstanding communication skills – both written and spoken

Bonuses & Perks:

  • An amazing workplace with super fun gaming and break areas
  • Competitive salary packages
  • Free daily lunch, snacks and drinks
  • 12 days of Vacation plus 13 days of public holidays per year
  • Invitations to cool social internal and trade events
  • Being part of South East Asia’s number 1 game development company
Job Description


  • Lead, oversee and execute development of performance plans for newly launched games
  • Experienced in digital media buying
  • Knowledgeable and can work with different mobile advertisinng networks
  • Data and analytical driven
  • Work on new and existing titles and build advertising plans, performance metrics, and budgets that align with Playlab goals – and be prepared to update them quickly as priorities may shift
  • Monitor, optimize and report performance of campaigns on an ongoing basis
  • Identify new partner, platform, and optimization opportunities to drive campaign performance
  • Develop test plans, measure performance, and make recommendations based on testing
  • Partner with International and Localization teams to support International advertising as appropriate
  • Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams
  • Daily, weekly, and quarterly budget forecasting and reporting of results
  • Help improve marketing best practices and documentation of these practices

If you choose to apply, prepare for the following:

  • A series of interviews in the office
  • A day in the office which culminates in a presentation to management
Perks and Benefits
Time Off
  • Flexitime
  • Paid Vacation Leave
  • Paid Sick Leave
  • Maternity & Paternity Leave
  • Life Insurance
  • Medical / Health Insurance
  • Free Lunch or Snacks
  • Gym Membership
About Anino Playlab
Anino PlayLab (formerly Anino Games, Inc.) is the leading game developer in the Philippines with more than 60 games under its belt since it started in 2002. We are a multi-awarded studio and industry pioneer that have successfully worked with top-tier publishers such as Electronic Arts, Activision, Namco, Game House, Disney and Big Fish games among others. Anino was acquired by Playlab in 2014 to realize its vision of being the number 1 game studio in South East Asia. Playlab is a leading game developer & publisher that has grown from a handful of passionate gamers to a group of 100 and more enthusiasts striving to create the best games for iOS and Android devices along with Facebook. Founded in January 2012, the headquarters are based in Hong Kong, with production studios located in Bangkok, TH (Pocket Playlab) and Manila, PHI (Anino Playlab) and are respectively the homes of hit titles including Lost Cubes and Juice Cubes, and award winning games of the Games Festival (2004), International Mobile Game Awards (2006 and 2007), and Indie Games Showcase (2007). With more than 25 millions of downloads of our games across the world, we believe the amazing experience we give our players comes from the diversity and experience of our people. We are very proud to have brought together unique talents ranging from user experience designers, software engineers, artists, graphic designers, animators, testers and data analysts. With a fully functioning development team, we are capable of producing social games from inception to post-deployment improvements including local live operation management. Plus, we offer competitive compensation packages and an amazing work place with recreational areas, cool social events, free lunch, snacks and drinks.

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